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Cowardin Jewelers William Henry Cowardin, the founder of Cowardin Jewelers, was born in Richmond on March 21 st 1844. His father and Uncle were prominent Richmond businessmen. His father, William Lewis Cowardin, was the president of the Virginia Fire and Marine Insurance Company from 1860-1890 and was heavily involved with real estate in the city.
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Services
With more than 100 years of combined experience, our service department can handle all of your fine jewelry needs. Have you been told that your item can't be repaired or it has to be shipped off to who knows where for 6 to 8 weeks to get repaired? Give us a try! We can do most minor repairs while you wait.
Our Four C's of Diamonds guide can help you decide on the most important factors when shopping for a diamond. The word carat derives from the word carob, a Mediterranean seed, which has an extremely consistent weight for measuring. The greater the carat weight, the rarer, and more valuable the diamond becomes.
Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a 6 step quality control process to ensure that your wedding ring will last for generations.
Our Forge line features contemporary metal wedding rings are created from some of the earth's most indestructible materials. From classic styles to innovative lasered designs, the Forge line of wedding rings offers a contemporary spin on a traditional symbol of love.
Reviews (26)
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Troy Baker
Jun 19, 2022
Brought in my platinum wedding band to get resized a few months ago and they did an amazing job for a great price, and faster than expected too. I had to come back in for them to adjust the size just a little bit but they did that right away for me while I waited which was very nice. I recommend this place to my friends and family now for similar services!
David Hall
Apr 29, 2022
Brian, Taylor and entire staff are unbelievable. If you're looking for quality jewelry, impeccable service at a very competitive price don't waste your time at any other store in Richmond. Quality watches, engagement rings and estate jewelry are a few of the pieces that they have help me with over the last decades. Seriously the only store I go to for our jewelry. David Hall David
Jane
Mar 16, 2022
I'm a 20 year old young woman with died hair and several piercings- one of which is a pair of diamonds my mother gifted to me when I turned 18. The screw backs tended to fall off, and other jewelers have tried to swindle me into resetting the diamonds and other services I didn't need. Cowardin's has always treated me with the same respect and kindness as their older customers and provide excellent service, even when I walked in after working at a bakery with an icing-stained apron. They are a trustworthy and incredibly professional business, and I highly recommend them.
Steve Parker
Mar 05, 2022
Prominently displayed in the showroom is a faux oil painting reproduction picture of Cowardin's founder in the regalia of the Richmond Howitzers as they were outfitted between their stint as part of the confederate army of Northern Virginia and their return to federal service for WWI. The Howitzer's were a darling of the Lost Cause movement and a statue dedicated to them and sculpted by William Ludwell Sheppard "artist of the Lost Cause" was removed from Park Avenue and Harrison Street in 2020.

The painting at Cowardin's is no doubt there to celebrate their history by casting a bright light on the particularly racist history the painting evokes. Other than that the showroom was clean and did not smell bad.
M.
Dec 18, 2021
My husband purchased a diamond ring from Cowardin's as a Christmas surprise. We are well-connected young professionals looking for lifelong jewelers and wanted to test the waters to share with our network. There was a misunderstanding but after bringing it to their attention they took swift action to fix the issue. It's often said that true colors are shown under pressure, and I am extremely pleased with the responsiveness and care they showed in what was likely an annoying situation for them. The ring itself is beautiful and they do try to provide top notch cuts regardless of clarity.
Mayra Diaz
Sep 29, 2021
Dan was awesome--kind, playful, attentive, supportive and patient. The ring is beautiful and we will have a good story to share about this experience.
Tristan James
Aug 18, 2021
Richmond's historic Cowardin Jewelers is still making memories today. Incredible selection of jewelry, keepsakes, and family treasures. my first experience will certainly not be the last. Ask for Dan!
Natalie Scarnecchia
Mar 21, 2021
I took a necklace that needed fixed and was impressed with the results. They even cleaned my ring while I waited for my piece of jewelry to be inspected. They called me a few days after pick up to check on me to make sure I was pleased with the results. Thanks Cowardins! I'll see you again!
Norm Carolina
Mar 15, 2021
Referred by a friend from West End who has been coming here for years. Friendly service. Lots of quality Rolex and high end jewelry for sale. Repair on Swiss Watches done on site and not sent out. We will be back. The customer service is amazing.
Jane
Mar 12, 2021
Taylor Cowardin and Dan Grantham were so very nice and incredibly helpful with my trade-in of old and no-longer-worn AH rings and my selection of two new gemstone rings that I absolutely love! Made a cloudy day pure sunshine! I'll be back! Thanks y'all! HIGHLY RECOMMEND COWARDIN'S (now aka Jane's Jewelers! Lol)
Sleepy Pink
Jan 28, 2021
The service was amazing if you need anything fixed on watches come here. They are amazing.when to this watch store in Charlottesville mall he took my grandpas watch and replaced it with another watch a few years ago so basically stole it under our eyes, then I ordered a new one for him this time found this place. I'm going to keep on coming here if he needs his watch worked on, thank you! Very very nice stuff. She was also certified which was amazing.
Charlotte Via
Nov 08, 2020
My husband and I have been customers of Cowardin Jewelers for over 40 years. They have beautiful and unique jewelry and the staff is always patient and informative when helping with selections. Trust them when buying new items or repairing! I recently broke a strand of pearls my husband bought me and they fixed them in three days!
Caroline Moore
Sep 27, 2020
Pros: The store has a great selection of jewelry with birthstone options as well. The employees are also friendly and they're taking Covid-19 seriously. Cons: I went for a diamond resetting and asked for a size 5 solitaire band. They told me it would take a week. 2.5 weeks later when it was ready, I went in to pick it up and it was a size 6. I know I wouldn't have said size 6 for the particular finger I want the ring for.

Now after 2.5 weeks, I have to wait again while they resize the ring. Which is not ideal because they have to cut down my ring instead of having the right size to begin with. This is an heirloom diamond and is very special to my family. I originally went to Cowardin's because of their great reviews. now I wish I had looked into other places to get my diamond reset.
Brian C.
Jul 02, 2020
My wife and i shopped for the exact earrings she wanted. i found them at cowardin. the salesman was friendly and unassuming. what i mean by that is no judgments were made. we were shown what we asked for and Mr. cowardin was there to make a very vital decision regarding my purchase. to sum it up this store is awesome and i'm glad i made my purchase there! good job to all and thank you for assisting me to make my wife extremely happy! Sincerely, the C family
U. T. Winston
Jun 12, 2020
Great service! From the moment we came in to the moment we left, we were treated kindness and respect. The jeweler was very attentive to our needs. My fiancee and I was looking for her ring properly sized. I had purchased it from another company but was highly dissatisfied with them, Sam's Club. Never again. Well, they said they could resize the ring in a week and insure it while it being resized.

My fiancee was so happy and impressed that she want to purchase my ring there. So, browse at the selection and I was very impressed. Guess what I found what I wanted. She was on point, she listens to God. You see why I am marrying her. Lol, but seriously, that and her heart. We will back for sure. I recommend them to you.
Lori M.
Mar 19, 2020
Love this jewelry store! The staff are so very friendly and professional! I've only been in (so far) for watch batteries, one jewelry repair and a ring sizing, but every time I go I get treated like royalty. Today I picked up a set of three stacking rings which I had ordered from Etsy and they arrived way too large. What was supposed to be a 7 arrived in a size 8-1/2!

The sizing job by the Cowardin team was flawless and the rings not only fit perfectly now but they actually look better! I've looked around a lot and I've noticed their gorgeous selections. The estate jewelry is stunning! Everything they sell is CLASS. Nothing too trendy; styles that will endure any fad or fashion changes!
Maria T.
Aug 07, 2019
Cowardin Jewelers has been an RVA establishment for literally well over a century! This family owned business is dedicated to make your jewelry experience sublime. They have exquisite estate pieces and beautiful engagement rings. My son and I shopped there when he was looking for a ring for his fiance. Just stunning. They also have handsome men's jewelry and watches. I've also gotten my jewelry cleaned there and I'm headed over next week for a ring appraisal. For all your fine jewelry needs, like the slogan says, "It means more, when it comes from Cowardin's." I can still hear that jingle from the radio ads!
Brandon B.
Jan 06, 2019
I came here to get a battery replacement. So efficient and quick. There was no unnecessary chatting, which is always a plus when I'm just trying to get through my errands.
Barbara K.
Dec 17, 2016
Beautiful selection of quality jewelry pieces. Great service. Felt special from the moment I walked in. They repair jewelry as well as special needs. Love, love, love this store!
Lance H.
May 10, 2016
Cowardin's is one of the last true family owned jewelry stores in the area. I have purchased several items and had appraisals as well. Their service is top notch and they treat every potential customer with the highest level of respect. One of the very unique things about Cowardin's is the selection of historical memorabilia and antique items.

This is in addition to a world class jewelry selection. We should continue to support family owned businesses in Richmond and I won't buy jewelry anywhere other than here.
Tom V.
Mar 07, 2016
We have had several rings reset at Cowardin's. These were significant platinum settings - all were perfect. The customer service was exceptional and the time taken to discuss options was all you could ask for. Added bonus, an exceptional vintage watch selection. This is a very special shop with a history of taking care of Richmonders.
Diane C.
Jan 29, 2016
Super friendly and helpful. Fixed my watch band for free and told me the battery would be $15 while another watch shop nearby had tried to charge me $40! Highly recommend them.
Tom G.
Dec 17, 2015
The customer service at Cowardins is the best that I've ever experienced when shopping for Jewelry. Knowledgeable staff, no pressure, and a very friendly and consultative approach. Looking forward to making my next purchase there!
Barbara K.
Feb 19, 2015
Just visited Cowardins for the first time today to have a diamond ring reset. My expectations were exceeded. Mr. Cowardin sat down and spent an hour with us, showing lots of options. They have a nice selection of quality pieces for sale and, believe me, I was tempted. It was a pleasure to receive customer service at its finest. Highly recommend!
Alex T.
May 12, 2014
I had a horrible experience with their jewelry service department. I had a vintage platinum engagement ring sized here. Both welds cracked in the first month, and caused the shank to deform. They "fixed" it for no charge. From the looks of it, they just re-welded and polished the shank super thin. Now, a few months have gone by and the shank has deformed from being too thin. Also, another weld has cracked. Even though they will fix it free of charge, I will pass on their shoddy work.
Rich D.
Apr 23, 2014
Shopping for jewelry is a very special experience. I found the professionals at Cowardin's to far exceed any other experience I've had in Richmond. Taylor Cowardin was personally involved and is a tribute to a long line of family in this business.