Sam and John have been working together since 1977, creating unique pieces that have satisfied the taste of countless customers. Farah Jewelry is family owned and operated and can design and customize the piece of your dreams. Farah Jewelry diamonds are known for their high quality and every piece of jewelry is handpicked to create truly unique pieces.
We can chose from a collection of 30,000 diamonds to find the perfect match for you. The Shahrestan family hand selects the diamonds and gemstones that go into every exquisite piece.
We can chose from a collection of 30,000 diamonds to find the perfect match for you. The Shahrestan family hand selects the diamonds and gemstones that go into every exquisite piece.
Follow us
Services
We are a family-owned and operated business since 1977 in the heart of the Jewelry District in Downtown Los Angeles. We import our diamonds and custom-make the majority of our elegant designs in-house. We can create the piece or set of your dreams, "if you can dream it, we can manufacture it." We are open six days a week (Mon-Sat) and are located at 637 S Hill Street #D7, Los Angeles, CA 90014.
Reviews (27)
John Black
Jun 06, 2022
Chris P.
Feb 26, 2022
Sam is the BEST! We were referred to him from a friend and we live out of state from the store. From start to finish Sam treated us like family and created the most amazing ring for my wife. Now he is working hard on a ring for me. If you are looking for the best Jeweler than talk to Sam at Farrah. You will be glad you did.
Christopher Ryan
Feb 09, 2022
If you are looking for custom Jewelry than Farah is the place!. We were referred to Sam at Farah from a friend. We live in a different state than where the store is located. We worked with Sam via phone call and text. His knowledge, professionalism, attention to detail were beyond exceptional. He carefully listened to our wants and needs and completely exceeded our expectations. Sam at Farah Jewelry treated us like family and has rightfully earned us a loyal customers for life.
Kaitlin Wilson
Jan 26, 2022
Sam and John truly went above and beyond to ensure my wedding band was absolutely PERFECT. They hand-picked every single diamond to ensure the color and clarity matched that of my engagement ring. They were honest, trustworthy and didn't make me feel like just a client - they made me feel like family. My husband and I will never purchase jewelry elsewhere. Farah Jewelry FOREVER has our business!
Salwa M.
Aug 13, 2021
Alanah B.
May 25, 2021
Sam created not only 1, but 3 customs rings for us, two of which required an immense amount of technical skill. Not only was the craftsmanship amazing, but the service was also outstanding. It is evident how much they care about their customers and are not just out to make a quick buck, like so many jewelers are these days. We will be returning to Farah for any and all future jewelry needs.
Matt Segal
Jan 04, 2021
After several purchases from Sam I am truly blown away. Extraordinary customer service (including home deliveries during this trying time) and ridiculously low prices. I've already recommended him to multiple people and he will be my guy for any jewelry needs until I move out of LA or die, and most likely after either of those happen as well. THANK YOU SAM!
Danielle Little
Nov 28, 2020
Sam created the most elegant and extraordinary engagement ring ever! I had the best experience with Sam. Working with Sam's team was incredible. With over 40 years in the industry and great customer service, you can't go wrong! I went to visit in person with my partner, I show Sam a few inspiration styles, we discussed metal options, and took my ring size. Sam and his team walk you through every step!
It was a pleasant experience, I was able to see current projects Sam and his team were working on. Whatever you want, they can create! The team updated my partner during the process. They are implementing additional precautions for in person visit during COVID-19, so you can feel comfortable while visiting! It was truly an amazing experience! We felt confident, heard, and appreciated! I am now a customer for life!
It was a pleasant experience, I was able to see current projects Sam and his team were working on. Whatever you want, they can create! The team updated my partner during the process. They are implementing additional precautions for in person visit during COVID-19, so you can feel comfortable while visiting! It was truly an amazing experience! We felt confident, heard, and appreciated! I am now a customer for life!
Shannon H.
Nov 20, 2020
N. S.
Oct 13, 2020
I don't know where to begin. Sam and his staff are beyond amazing. My first experience with Sam was so easy and helpful that I was shocked. I needed to get an engagement ring and was lost. I visited numerous other jewelers all in the same area and I had no idea what I was doing or needed to do. But once I stopped by at Farah Jewelry the whole staff was able to give me the right advise.
After inquiring about my fiance they were able to design a ring that was perfect to her taste. Not only were they amazing at getting the perfect ring for me their prices were more than fair. After this experience I have been back to Sam and his staff 4 more times and have recommended everyone in my family to see him and only him. After my first experience Sam has become my whole family's jeweler. If you want the right price and the best and reliable service you must visit Farah Jewelry.
After inquiring about my fiance they were able to design a ring that was perfect to her taste. Not only were they amazing at getting the perfect ring for me their prices were more than fair. After this experience I have been back to Sam and his staff 4 more times and have recommended everyone in my family to see him and only him. After my first experience Sam has become my whole family's jeweler. If you want the right price and the best and reliable service you must visit Farah Jewelry.
Vahe M.
Oct 13, 2020
Sam and his team are one of a kind! After having looked at store after store for an engagement ring for my fiance, I was left lost and hopeless--until I came to Sam. He was helpful on so many levels. Most importantly, instead of just putting a bunch of rings and diamonds in my face like other places, Sam asked me about my fiance: her height, her dressing style, her preferences, her typical jewelry. Based off of this he recommended to me which rings she would like and what would match her. Next, Sam took the time to explain to me the different things to look at in the diamond.
I learned so much just talking to him. Based on all this, he showed me some rings. When I told him none of the rings he had were exactly what I wanted, he suggested something I had never heard of before. He offered that instead of buying the final ring that I select the diamond and he would put in on a simple band and then I could have my fiance come in and build the ring that she wants! WOW!
Finally and most unexpectedly, I figured such top notch products and service would cost me an arm and a leg. Nope. Sam was the most affordable jewelry I went to from the many, many, MANY jewelers I visited. I have since come back to Sam for my wedding bands and I will be coming to Sam from now on. He's my jeweler for life and he should be your's too--don't waste your time anywhere else.
I learned so much just talking to him. Based on all this, he showed me some rings. When I told him none of the rings he had were exactly what I wanted, he suggested something I had never heard of before. He offered that instead of buying the final ring that I select the diamond and he would put in on a simple band and then I could have my fiance come in and build the ring that she wants! WOW!
Finally and most unexpectedly, I figured such top notch products and service would cost me an arm and a leg. Nope. Sam was the most affordable jewelry I went to from the many, many, MANY jewelers I visited. I have since come back to Sam for my wedding bands and I will be coming to Sam from now on. He's my jeweler for life and he should be your's too--don't waste your time anywhere else.
Jennifer D.
Oct 02, 2020
This is absolutely the best place to get jewelry for all occasions. My family has had different generations that have been coming here because you get amazing quality and they are always very trustworthy and honest. I have gotten all of my most sentimental pieces of jewelry not to mention all of my sibling have gotten there wedding rings here. They have a large selection as well as many custom pieces. There jewelry is like little pieces of art.
Richard S.
Feb 16, 2020
Many years ago we visited the L.A. Jewelry Mart on a couple of occasions before we discovered Farah. Both my wife and I were immediately impressed with the fact that John and Sam were leagues above the rest of the merchants. Their honesty and sincerity were obvious from the beginning. Although we live over 50 miles from downtown L.A. we have shopped exclusively with Farah for over 30 years.
If you have time for a significant example read further: A few years back my wife wanted to upgrade her wedding ring so we attempted to go to Farah but they were closed due a family situation. So we purchased a ring from another merchant located in the same room. A couple of years later my wife again wanted to upgrade so we went to Farah thinking, incorrectly, that we had purchased it from them.
The minute John looked at the ring he said "I did not sell you this ring." He showed us an imperfection using the magnifying eye piece saying "I would never carry this stone." He was right; and then we remembered buying it from the other merchant. We did the upgrade with Farah but we kept the flawed diamond because they had no use for it. Farah carries only the finest quality merchandise, they pride themselves on it, and their customers count on it. And their prices cannot be beat.
If you have time for a significant example read further: A few years back my wife wanted to upgrade her wedding ring so we attempted to go to Farah but they were closed due a family situation. So we purchased a ring from another merchant located in the same room. A couple of years later my wife again wanted to upgrade so we went to Farah thinking, incorrectly, that we had purchased it from them.
The minute John looked at the ring he said "I did not sell you this ring." He showed us an imperfection using the magnifying eye piece saying "I would never carry this stone." He was right; and then we remembered buying it from the other merchant. We did the upgrade with Farah but we kept the flawed diamond because they had no use for it. Farah carries only the finest quality merchandise, they pride themselves on it, and their customers count on it. And their prices cannot be beat.
Robert E.
Nov 09, 2019
Wow! So many great things I can say about Sam and Farah jewelry. First off, the prices were awesome and the selection was great. Sam was super helpful and answered all my questions. He went above and beyond to get me exactly what I wanted. The ring is beautiful and I can't wait to propose to my girlfriend. Farah jewelry was highly recommended to me and now I see why. Thank you guys, will definitely be back for furture jewelery.
Amy Johnson
Sep 06, 2019
We went to alot of jewelry stores in Farah Jewelry and south coast jewelers made us feel the most comfortable and were very easy to work with. Courtney helped us buy our engagement ring and both wedding bands she was awesome, friendly, patient, and very informative. She really knows alot about diamonds and jewelry and we are very happy with our purchases! We'll definitely recommend them to anyone.
Tony B.
Aug 03, 2019
HIGHLY RECOMMENDED! I can't say enough about Sam and his brother. They took care of me since the beginning and delivered the most gorgeous diamond for my fiancee. She was absolutely ecstatic. All I did was send them a photo of what I wanted and they nailed it perfectly. They even gave me a ring box that had a built in light so that when you opened, it shined and glistened like no other! I loved the diamond so much my fiancee and I even got our wedding bands from him. The shop is in the heart of LA in the jeweler district, and they are by far the best!
Rachel G.
Jun 25, 2019
I just got engaged on Saturday. I can't stop staring at this thing. For a number of reasons, an engagement ring represents a lot to me. Call me traditional, whatever, but I think that an engagement ring should really represent you as a person and your relationship with the person who gave it to you with all their heart. If I'm going to wear it every day, I want it to be art.
Art like the painting my grandparents gave me before they passed, that they said they picked because every time they looked at it, they saw something new. Art that has that kind of emotional connection behind the sparkle. And, I'm kind of a complex person, so that's actually an enormously tall order. I wasn't there when this ring was purchased or designed and therefore had nothing to do with a lot of the process. THAT BEING SAID I can't even wait to go in to go in and get it slightly resized before I write this review. Why? Farah Jewelry helped my fiance KNOCK. IT. OUT. OF. THE. PARK.
I just said that my ideal engagement ring was not exactly an easy mission to begin with, and somehow, because of this collaboration with my fiance, I now have ART ON MY FINGER. Art that looks completely modern from normal angles but has gorgeous antique-like filigree detail when looked at from the side (and a little diamond too!). Art that, like me and like my relationship, gets more beautiful as I get to know it.
I am floored beyond words. Art that moves me whenever I see it, for all that it represents. I can't wait to thank you all in person! (PS - The ring box with the LIGHT IN IT was insanity. Such drama. I thought an angel flew out of the box when he got down on one knee, that's how bright it was. Kudos.)
Art like the painting my grandparents gave me before they passed, that they said they picked because every time they looked at it, they saw something new. Art that has that kind of emotional connection behind the sparkle. And, I'm kind of a complex person, so that's actually an enormously tall order. I wasn't there when this ring was purchased or designed and therefore had nothing to do with a lot of the process. THAT BEING SAID I can't even wait to go in to go in and get it slightly resized before I write this review. Why? Farah Jewelry helped my fiance KNOCK. IT. OUT. OF. THE. PARK.
I just said that my ideal engagement ring was not exactly an easy mission to begin with, and somehow, because of this collaboration with my fiance, I now have ART ON MY FINGER. Art that looks completely modern from normal angles but has gorgeous antique-like filigree detail when looked at from the side (and a little diamond too!). Art that, like me and like my relationship, gets more beautiful as I get to know it.
I am floored beyond words. Art that moves me whenever I see it, for all that it represents. I can't wait to thank you all in person! (PS - The ring box with the LIGHT IN IT was insanity. Such drama. I thought an angel flew out of the box when he got down on one knee, that's how bright it was. Kudos.)
Ryan Watson
Jan 02, 2019
Some of the best service I have experienced in any industry. The staff is so eager to serve, and doing business with them was very enjoyable, even from 1500 miles away. I purchased an engagement ring and follow-on wedding rings, and am thoroughly impressed by the craftsmanship, design, ordering process, and price. I'm convinced I made the right decision. Thank you Sam and John and staff!
Jeremy H.
Aug 23, 2018
Sam, John and Karen blew me away with the ring they created for my wife to be. Their attention to detail and precision in their creation is nothing less than 10/10! They are honest, humble and truly worth doing business with. My name is Jeremy and I vouch for Farah Jewelry 100% These guys gave me the best price and the best quality of work in all of the downtown jewelry district. I can honestly say they are one of the best, if not the best in all of LA in the jewelry district!
Breanna Campbell
Jun 29, 2018
I can't understand why anyone would ever go anywhere else?! Sam and John are amazing! My husband customized my engagement ring here and we picked out our bands. I've referred multiple people and everyone comes back raving about how great this place is! They are like family! My diamonds are perfect, I know I can call them if I ever need a cleaning. Simply wonderful! Do not go anywhere but here!
Garrett McKay
Nov 25, 2017
I had a ring made from Sam and John at Farah Jewelry and they went above and beyond as always. The whole staff there is nothing but professional and always treat you like family. We have had multiple pieces of Jewelry made by them and I wouldn't ever go anywhere else. They are way more than fair and won't let you leave unless you are 100% satisfied. If you want the best I wouldn't look any further. Thank you guys so much!
Melanie P.
Sep 03, 2017
Sam Soloman
Mar 31, 2017
J. S.
Oct 10, 2016
Karen C.
Aug 03, 2016
Jennifer Dupont
Jun 24, 2016
Lindsaykayy
Nov 22, 2014
Absolutely love Farah's! My engagement ring is from here and I couldn't love it anymore! My now fiance and I went down there just looking and Sam was a huge help! I found numerous ring I enjoyed but he pulled one from behind the counter that I absolutely loved! Not to mention they are great priced! My ring appraised for twice as much as my fiance payed for it! This will be the only Jewelry store that we will purchase from just because how good the customer service is: