Opened in 1969 by Vahan and Helen Ohanian, Generales & Generales Fine Jewelers has been serving the Toluca Lake community for over 50 years. Operating out of the same location (that was purchased from the Three Stooges!), Vahan and Helen's daughter, Sylvia and her husband Peter Generales, are second generation owners of this mom and pop shop. Our mission statement is simple.
Since 1969, our family owned business has been providing ne custom made jewelry with reliable and courteous service. Our services include jewelry repair, watch repair and appraisal service.
Since 1969, our family owned business has been providing ne custom made jewelry with reliable and courteous service. Our services include jewelry repair, watch repair and appraisal service.
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Services
With over 200 years of combined jewelry experience, you can be assured that your jewelry will be in good hands when it is entrusted with us for repairs and restoration work. From vintage to modern, we have the knowledge and the right tools to get the work done properly and on time. As for watch repair, the same holds true.
We always aim for make sure our customers love our products, but if you do need to return an order, we're happy to help. Just email us directly and we'll take you through the process. It depends on the creator and the product. All options are outlined on the product page, so look out for customization options there.
There is a tradition in our family where every bride clips my grandmother's pin to their wedding bouquet, bringing a piece of her heart down the aisle. Unfortunately, the pin was lost in a move before my wedding - I was devastated. Unknown to me, my mother brought images of the pin into the shop. Peter replicated it perfectly and my mother surprised me with it on the big day. I cannot thank them enough for restoring a piece of our family history and making my big day just that much more special.
Appraisals are prepared by a trained jeweler and gemologist (G.I.A.) at Generales & Generales Fine Jewellers. We adhere to a strict code of ethics. Great care will be taken to provide you with complete descriptions of your jewelry and an accurate estimated Replacement Value. The Values set forth therein are an estimate of the current market price at which the appraised jewelry may be purchased in a retail jewelry store and do not necessarily reflect the price at which the appraised or similar jewelry may be purchased from this firm.
Reviews (27)
L. B.
May 28, 2022
I came here to get my wedding band resized. It has such a lovely energy inside. Everyone here was so helpful and patient with me and they did such a wonderful job. They resized my ring in a timely fashion and we're just so sweet to me. I brought my fiance in here too and we left feeling really good!
Kaz M.
Apr 19, 2022
Megan Carpenter
Apr 19, 2022
Robin Le Chanu
Mar 18, 2022
My husband and I have been purchasing jewelry and having items repaired at Generales & Generales for years. Peter and Sylvia are always helpful and do a beautiful job. Recently I had to have 30 presents made for some of the women I work with. Peter helped me pick out the bracelets, the charms and had them engraved. They turned out beautifully and presented in a lovely box. Everyone was very happy. I highly recommend Generales & Generales.
Melissa P.
Feb 26, 2022
For our 20th anniversary I wanted to have a new setting for my diamond ring. I wanted to keep it local and support a small business. I brought my original rings and a photo of a design I liked to Peter and he handcrafted a ring for me with my original stones. I am very happy with the results and with the nice people who work in the shop. I would definitely recommend them.
Patrick M.
Aug 12, 2021
Vane V.
Jul 28, 2021
I was recommended to come here by a friend and it was seriously the best experience! I came in to have my wedding rings resized and Sylvia and Peter were knowledgeable, attentive, and very kind. They had them ready for me within a few days. I can't wait to come back in the future and purchase something for myself!
Lisa Clark
Jun 17, 2021
Soraya Ardakani
May 29, 2021
The owner has personally recreated a few of my favorite necklaces and did such an impeccable job. I've been coming here for over 7 years, the best customer service always and such sweet staff. The only problem I have when entering the shop is that I can't come out empty handed. I've also gotten some repairs done that were done excellent. It's so nice to have a local jewelry shop since they are rare to find these days. Hope you enjoy this place as much as I do!
Yvl Jdx
Mar 14, 2021
Birthdays, anniversaries, Christmases and "just because", I have been a long time customer of the Generales. The owners of this Toluca Lake establishment have been my go-to jewelers for many years. They custom designed my wife's engagement ring and later our wedding bands. There are many one-of-a-kind pieces in the store, and if you have something special in mind, they patiently work with you to bring it to life.
I always found the store to provide great value pieces and their after-sale service is top knotch. The owners are very professional, warm, and honest people with high integrity, so when I read the review left below about the sapphire, I felt that I need to provide this review in support of the Generales. I don't know the exact situation about the sapphire, but this store has a pristine reputation and I would highly recommend them for all your jewelry purchases and repair services. They also have a great collection of vintage watches!
I always found the store to provide great value pieces and their after-sale service is top knotch. The owners are very professional, warm, and honest people with high integrity, so when I read the review left below about the sapphire, I felt that I need to provide this review in support of the Generales. I don't know the exact situation about the sapphire, but this store has a pristine reputation and I would highly recommend them for all your jewelry purchases and repair services. They also have a great collection of vintage watches!
Isabel R.
Mar 09, 2021
Peter at Generales & Generales made a new setting for my engagement ring. It turned out fabulous! He is truly an expert and I knew my ring would be in good hands. He also provided me with an extremely thorough appraisal for me to submit to insurance. I highly recommend Generales & Generales for all of your jewelry needs. I will be recommending them to all of my friends and family.
Janet Bayramyan
Feb 17, 2021
I recently ordered amazing chandelier earrings and a pearl necklace for my covid wedding. I had an absolutely wonderful experience with Peter and Sylvia. Not only were they incredibly timely with my needs, but they were also very helpful in assisting me with picking a style that would match my wedding dress. Generales Jewelers also assisted me with my wedding band that I adore. I'm very grateful for their help and would highly recommend that you consider Generales Jewelers when purchasing a gift for the upcoming holiday.
Bianca E.
Feb 01, 2021
Such an amazing jewelry store! I needed to get a ring resized but unfortunately couldn't due to the type of material. Peter was nice enough to give me a ring adjuster on the spot. I loved the service so much that I had my partner get a watch resized later, and once again they did a great job in a timely manner with reasonable prices! Cannot recommend this store enough.
Frank S.
Jan 13, 2021
Matthew Leyden
Jan 07, 2021
My sister placed and order for a sapphire here for a fair amount of money, but ended up with a stone that was below size and cracked. She brought it to another jeweler who looked at it and told her that it was cracked and too small to match the description of what she bought. I estimate that the cost of what she bought was 100X overpriced. She came back to the jewel and he claimed it was an honest mistake, and only gave her the wrong stone by accident. I am skeptical that a knowledgeable person can make such a significant and careless error. The store did offer a refund, so that is why I give 2 stars instead of 1.
Kim C.
Dec 30, 2020
Paul G.
Dec 15, 2020
I recently had my mother's personal effects evaluated for her Estate. I couldn't have found more trustworthy and knowledgeable jewelry experts in Peter and Sylvia. I found that having the experience of a family jeweler was invaluable. They helped me determine the intrinsic values of the pieces as well as repairing many sentimental pieces that I hope to pass along to her family members. Thank you to this beautiful "gem of a store" and the lovely couple who helped me with these precious and special family valuables.
Lisa C.
Dec 12, 2020
Bill B.
Nov 30, 2020
Fine Jewellers it is. This family owed business here in the heart of Toluca Lake, has been a main stay in this charming village for many of years, actually decades. Silvia and Peter are the heartbeat of this fine establishment. Personable service and their offerings are always keeping many of us as returning customers, passing through generations of our own families.
Lisa M.
Nov 06, 2020
Taylor D.
Aug 13, 2020
I just picked up these custom earrings today, and they look absolutely fantastic. I wore them out of the store and received a compliment on them later on that afternoon. Peter is a really talented jeweler and has a great eye. He's also repaired various pieces of vintage jewelry I've brought in for a fair price. I'd recommend this store to anyone in Los Angeles.
John S.
Jul 08, 2020
Lea R.
Jan 16, 2020
I took a spill and busted my precious luxury brand watch. Aside from my slight injury, I was almost in tears knowing that it needed to be fixed ASAP and I was fearful to trust one friends referral who "had a kiosk at the mall". Sad, angry, and desperate I had another friend who told me that Generales & Generales did a great job on a piece of jewelry she owned, so I figured I would at least check em out.
They have a security double door system, which gave me assurance it would be safe- and I was greeted by a sweet lady who told me they could certainly do the repair for me. I was still slightly nervous, but I decided to let them handle it. Today I went to pick it up and to my surprise my watch appeared as if the damage had never happened, and they used the original part, which is also important to me. I will certainly keep this place in mind in case I have future repairs! Thank You, G & G
They have a security double door system, which gave me assurance it would be safe- and I was greeted by a sweet lady who told me they could certainly do the repair for me. I was still slightly nervous, but I decided to let them handle it. Today I went to pick it up and to my surprise my watch appeared as if the damage had never happened, and they used the original part, which is also important to me. I will certainly keep this place in mind in case I have future repairs! Thank You, G & G
Craig A.
Dec 07, 2019
This quaint family owned business was highly recommended to me by a very good friend. I recently stopped in and met the owners, Peter and Sylvia. I had a wonderful shopping experience largely in part to Peter's attention to style, details, and a strong desire to satisWithout a doubt, Peter and Sylvia are the type of jewelers that will go the extra mile to make you happy.
A jeweler you can call your family's jeweler. Likewise, I will always support small business versus the large box store. Generales & Generales is exactly the type of business we all should support.
A jeweler you can call your family's jeweler. Likewise, I will always support small business versus the large box store. Generales & Generales is exactly the type of business we all should support.
Maureen O.
Dec 04, 2019
Peter & Sylvia Generales duplicated a treasured ring of mine. The new ring is stunning to say the least. The craftsmanship is superb. The diamonds are delightfully sparkly, bringing me much joy! They are true masters with impeccable 'eye' for style and quality. So nice to have a family business as my jeweler. So friendly and intent on getting my ring done well. You need to call or stop by the store this holiday season!
Lauren
Nov 23, 2019
Tori G.
Aug 03, 2019
Got a custom ring made by Peter and had a wonderful experience all around. My fiance and I were determined to find a jeweler who would do everything local and not ship our ring out. Peter designed, budgeted, produced and delivered the custom wedding band from the Toluca Lake shop. We are very happy with how quickly the turnaround was, and how comfortable he made us feel leaving the ring there. A wax mold was made before the ring was finalized which was a great visual tool. Happy with my wedding band, and I highly recommend this jeweler