Kiefer Jewelers originally started in 1957 as the Village Jewel in downtown Dade City. David Hevia and Wendy Hevia of Tampa, both with long careers in jewelry, acquired the jewelry store in 1997 from Al & Margaret Kiefer, a foundational couple to the community. They honored the Kiefer legacy by asking to rename the store Kiefer Village Jewels, later to become Kiefer Jewelers.
Lon Martin — The first time I heard of Kiefer Jewelers was on the Joy FM. We had been looking for a special wedding set for our 25th anniversary