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Kiefer Village Jewels Kiefer Jewelers originally started in 1957 as the Village Jewel in downtown Dade City. David Hevia and Wendy Hevia of Tampa, both with long careers in jewelry, acquired the jewelry store in 1997 from Al & Margaret Kiefer, a foundational couple to the community. They honored the Kiefer legacy by asking to rename the store Kiefer Village Jewels, later to become Kiefer Jewelers.

Kiefer Jewelers is still family owned by David and Wendy Hevia. Their daughter, Alex Hevia Schlindwein, grew up working in the family business.
Services
Established in 1957, in downtown Dade City, Florida and now with a 2nd location in Lutz/Land O' Lakes. Kiefer Jewelers features many designer lines of jewelry from bridal to high fashion design. The merchandisers travel to many jewelry shows searching for the perfect designers. The Bridal Salon features the latest styles within everyone's budget.
Letter of interest - tell us why we should consider you and why you would make a good fit for our team. If you are ready for a career change, or if you are considering reentering the workplace, we would like to talk to you. We provide education in sales, service and product knowledge. We give coaching, guidance, and mentoring to help you on your road to success.
Have any jewelry you no longer care for? At Kiefer Jewelers you can either sell your unwanted jewelry for a check on the spot, or you can trade in for something else that catches your eye and get up to 20% more in value! Kiefer will buy your old gold, silver and jewelry. We will examine your jewelry while you watch and tell you an offer on what you have.
Bent prongs can occur for a number of reasons, whether its because you've accidentally dropped a heavy object on your ring, the prongs have been caught by cloth, you closed a door or drawer on your ring or it was slammed against an object. In these situations, you run the risk of one prong or several prongs being misshapen, pulled off of the diamond or broken off entirely.
Reviews (30)
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Lon Martin
Jun 20, 2022
The first time I heard of Kiefer Jewelers was on the Joy FM. We had been looking for a special wedding set for our 25th anniversary, so I decided to do what we all do. Google their website to get a vibe for what Kiefer's offered before making the hour drive out to one of their 2 locations. Their website certainly made a positive first impression! Each section is well organized; each item is clearly displayed with the pertinent details fully documented and the store location identified where the item is currently in stock.

It didn't take long to find the perfect ring! So, we headed to the Lutz location which was easy to find and well appointed. Brianna warmly greeted us as soon as we walked in and worked with us to find the piece we had our eye on as well as a coordinating ring for my husband. They offered champagne, wine, beer and a full charcuterie board which added to the ambience and class of the entire experience. Brianna was attentive and knowledgeable; patiently working with us until we felt we'd found the right set - she even surprised us with a discount!

Another exceptional feature at Kiefer Jewelers is an on-site jeweler, who sized our rings while we went to lunch. To top it off, the foil embossed gift bag and matching ring boxes added that finishing touch of elegance and class you'd only expect from a top shelf establishment. We will be back! Oh, and the rings - like Kiefer's are a perfect fit!
Chris Qiao
May 30, 2022
I would have to recommend Kiefer Jewelers to anyone in the market for a Rolex or any piece of jewelry. I had the pleasure of working with Stephanie in trying on a black dial milgauss and can vouch that her and her other associates really make this a special process especially when looking for you first luxury timepiece and making one feel welcome to the process.
Terri Schroeder
May 25, 2022
I went to Kiefer Jewelers to have my ring repaired and cleaned. I was immediately assisted by Daniel. He had my ring checked and the explained what needed to be done, how long it would take and how much it would cost. They texted me when it was ready. When I picked it up I was assisted by Joshua. The ring was fixed and it was so clean it looked brand new. Both of these associates were very nice and professional. I highly recommend Kiefer Jewelers
Bluejuice
Apr 26, 2022
I have had nothing but exceptional service from the staff at the Lutz location. I used to only shop online and I think that was maybe a mistake. Bob has been a delight to work with on everything from watches to other jewelry. The professionalism and service are second to none. I definitely recommend stopping in and saying hello. You will enjoy every minute! Cheers
Brandon Haskins
Apr 23, 2022
I walked in and was kindly greeted by one of the diamond experts Daniel and was very accommodating for my range of spending. So from that point I knew I wasn't leaving without a ring from Kiefer! We looked at few lab grown and refurbished, but I wanted the real thing. I reached a decision with this beautiful 10k white gold band w/diamond inlay, followed by a beautiful 0.50ct natural stone. It was also a bridal set so my fiance got the fitting companion, thanks Daniel!
George M.
Apr 18, 2022
My wife found Kiefer Jewelers via Instagram and we drove a little ways to check them out. We entered the showroom and were immediately greeted by friendly faces. We did a tour of the store and we ended up purchasing diamond earrings that my wife really liked based on sales associate Stephanie's recommendation. It was a great experience and thank you to Stephanie and the rest of the staff for taking the time to show us around and for making us feel welcomed. We look forward to our next visit!
Breezduz Ello
Apr 06, 2022
Brianna and Lauren are amazing. They are very knowledgeable and professional. They helped us pick the perfect ring. We couldn't be happier with our purchase and we highly recommend Kiefer Jewelers!
Justin Tipton
Mar 24, 2022
Amazing experience with Bob and Monique today! I have been coming to the Land O Lakes Kiefer for some time and will continue to shop here for many years to come. I always have a very pleasant experience, especially with Monique. She is great with helping to choose the perfect gift from buying wedding bands, to necklaces as well as a being a part of a personalized Rolex experience. Bob made my day! Thank you again guys, you are the best around.
Regan L.
Mar 12, 2022
Monique was Amazing! She provided customer service and walked me around the whole store. I was looking for gifts for my girlfriend tribe, and not just the normal birthstone stuff. Unique gifts that each one of them would really like and appreciate. She showed me a great selection at affordable prices. I will definitely be back!
Steven Hotinski
Feb 24, 2022
Bob and Katherine were extremely helpful with my purchase. They explained everything in detail and made sure I was happy with my decision to buy the jewelry. Not pushy with their sales tactics either. They wanted me to be happy.
Glenn Schmidt
Jan 11, 2022
Our experience at Kiefer Jewelers was excellent. Associates Lauren and Bob were extremely helpful and patient during my many trips there in search is the perfect engagement ring. They were very hospitable and helped me find the perfect stone in the perfect setting. I would recommend this place.
Kristan T.
Nov 29, 2021
Great spot. Went here to get my ring shined even though my ring was purchased here. The building is extremely secure, the people are so friendly and they were super careful with my precious piece of jewelry.
Lar W.
Sep 13, 2021
Come see Daniel Absolutely the best. GREETED US WITHOUT JUDGEMENT, Showed us great products, presented very well. It was an amazing experience to add to our birthday weekend. Highly recommend, highly recommending DANIEL.
Rachel L.
Jul 17, 2021
I went to Kiefer Jewelers Lutz location a few times to browse and reset my wedding diamond. Alex personally assisted me and was not only knowledgeable but very accommodating. She never tried to upsell me or reach for the most expensive setting. She immediately made me feel like a valued customer from the first minute I met with her. I am not a trusting person and wanted to change my wedding setting for years but never trusted anyone to leave my diamonds with. with Kiefer I finally found a jeweler I could trust.

The setting I chose for my finger fix perfectly and was able to have my diamond set while I waited! I walked out with a beautiful, shiny new wedding ring thanks to her patience and expertise! I also left my grandmothers diamond ring to size as well as another diamond to make a necklace with- again, this is a huge step for me as I would have never trusted anyone else with these precious family gems! Thank you Alex and the jeweler that worked so quick to make my diamond ring dreams come true! Side note- They have a fully loaded beverage fridge!
Lisa C.
Feb 06, 2021
I called this morning about a women's Rolex and specifically identified I was only interested in looking at new watches. I was told by Bob "no problem, we have a great selection for you to try on" after I explained exactly what models I was interested in. After a 90 minute drive, I got here to find you had three watches. Three. I will literally never give you a good rating, review, or referral to any one my friends. You Easter three hours of my time that I rarely have free. Inexcusable.
Hope G.
Oct 29, 2020
The mystic topaz ring my fiancee gave me many years ago had to be cut due to a medical emergency so I brought it in to be fixed. The ring itself could not be fixed because it would show flaws, so Despina helped me pick out a new ring so we could move the gem over. It was ready within 2 weeks and was very reasonably priced. Despina emailed and texted me when it was ready. My new ring with the rescued gem will last for a long time now. Everyone here is so nice and welcoming! And they really go out of their way to help. Fully recommend.
Anthony S.
Sep 16, 2020
From the minute I digitally connected with Kiefer Jewelers I was surprised and impressed! Derrick Pyke was quick and thorough to respond and when I finally was able to get to the store in person I was even more impressed. I never was pressured and in fact was able to just talk for a bit with Derrick about Rolex and life in general and gained a lot of respect for his knowledge, friendliness and the family atmosphere of the store. Walked out with two new watches and going to have Derrick and Kiefer work on some custom rings using metals and stones from my family that have been handed down. Can't say enough about both Derrick and Kiefer, don't buy at a corporate store because old fashioned customer service still exists! 5 stars!
Kevin G.
Sep 03, 2020
So someone came home from work with her ring in two pieces (and did not know how it happened), being new to the area I didn't have much to go on. Kiefer was right down the road and I it was not part of a big chain. Barbara took a look at my situation and went to see if a repair could be done. Because the setting was what is called an invisible setting no guarantees were given about being able to repair and I just appreciated an effort would be given.

I was told it would be about a week if repairable. Three days later I received a text that my ring was ready for pick up! I was quite surprised and went to pick it up the next day. The ring looked outstanding! Not only was the repair not noticeable, but all of the wear on the band was polished away and the gems sparkled liked it was brand new. To say I was pleased is not enough to describe the satisfaction I have with this jewelry store.

From the moment I walked in the door they were attentive to my needs and very professional. Upon pickup Brittany was reviewed my the work completed and expedited my checkout. As a new resident to an area you have to build a community from such as a new mechanic, new favorite restaurant and grocery store. I can now add jewelry store to the list. Kiefer's was a great find and when I make new friends in the area I'll be sure to tell them about this place :)
Anne C.
Jul 22, 2020
Very nice Jeweler. Derek was very professional and worked with me to trade up my old Rolex Oyster for a new Datejust. He was great, and the transaction went very smoothly. He also got me the best price for my Oyster. Kiefer gets my highest recommendation!
Jennifer L.
Apr 08, 2020
I bought my husband a Rolex. Brittany was so helpful it took some coordinating with the Rolex dealer and the store because it is a very popular watch. I received phone calls with updates on the watch. When it arrived I was so excited Brittany knew it was a surprise for my husband. She had gift wrapped for me and gave me book to go with the watch. Everyone I have met at the store has been so professional and helpful. They have my business for life.
Deanna F.
Feb 21, 2020
Surprised and delighted with the customer service I received from both Britney and Gail. I needed several watch batteries one for a Tag as well as a Raymond Weil and a watch band for a museum Movado also just a small jewelry repair. The prices on the batteries and the three-year guarantee was unexpected. The shop is beautifully appointed with outstandingly sophisticated merchandise.

I felt the sales people were attentive and extremely knowledgeable. The shop has a fabulous variety selection of watches as well as fine jewelry. Conveniently located with a parking lot of their own stand-alone building is noticeable on 54. I will certainly be back for other jewelry that I will need in the future. Thank you again for fantastic service and looking forward to many years as a customer at your shop and all those beautiful jewels
Thai L.
Feb 06, 2020
I will never forget Kiefer's, they're the first place I bought my first Rolex. I love the feeling when I come into Kiefer. There is this rich feeling and everyone is friendly. Very clean and beautiful layout inside. The Rolex area is just magnificent and in awe. I highly recommend going to Brittany for all Rolex purchases or questions. Brittany has taken care of me, my wife and even my dad on buying their first Rolex. Brittany is extremely professional, great personality, knowledgeable, patient, informing, honest and trustworthy.
Hannah P.
May 14, 2019
I had to repair my necklace and missed the warranty by four days, but Kiefer Jewelers still repaired my necklace for free which was a huge bonus. Staff was friendly and attentive. My repair was finished the very next day. I am very pleased with my experience here and will continue to use them for my future repairs and purchases.
Kevin L.
Apr 14, 2019
I tried to do business with Kiefer recently and failed. Normally I would have no reason to get on here and review them but ironically I am now in their email system and I got an auto-email asking for a review. I stopped in a few months ago and talked to Jeff about a Rolex Daytona. Yea, the unicorn of wristwatches, I know. I have a Rolex Submariner, consider myself a pretty savvy guy and know that the wait list can be a couple of years but Kiefer is one of the couple authorized dealers in the Tampa area and I wanted to deal with someone local.

So my conversation with Jeff was great and I left him my info and figured I would check back in a few months for another Rolex watch I am considering (a Datejust, for my fiance). Sent an email to Kiefer and got a pretty condescending response from Brittany that they only reserve the Daytona for established customers and was having trouble finding my name in the system.

So bug off, basically. Yea, I know Brittany; it's a tough watch to get, which is why I touched base months ago. And in my email I specifically mentioned that I was working with Jeff (can't tell if he works there anymore). If you won't allow me to buy a $15k watch, I don't know what you want me to buy. Unfortunately diamond earrings just aren't my style and only the privileged get to check out the Rolex counter.

Bottom line, they could have handled it a bit better. I'm not stupid; it's a rare piece and I have plenty of time. In fact, I'll probably end up paying $20k to a grey market dealer since Kiefer wants to treat me like a second rate citizen. If you ever want to reach out, please do (I'm now in your marketing database). I don't need any special treatment but I would like to get a little respect.
El Rushmo H.
Oct 17, 2018
I cannot say enough about Kiefer Jewelers. I bought my first Rolex here. The staff, especially Jeff, was excellent and did more than I could have asked. I went back on two separate occasions to remove and link and he took care of that within minutes. During one of my visits, I had the chance to speak with Liz about Rolex. Her knowledge is vast and I learned a lot of new things about the company and the mechanics of the watch. I have found a jewelry store that I will be returning to for a very long time. If you need any type of jewelry, specifically a Rolex, do not hesitate to go to Kiefer!
Maureen W.
Jul 18, 2018
Got a recommendation from the Wesley Chapel Facebook page for Kiefer Jewelers and stopped by to get some chains fixed. Sarah was very personable and helpful and also offered to clean my wedding rings as well. The other salesperson who was working alongside Sarah went out of his way to chat with me also. Customer service is important to me and I was really impressed with the atmosphere and the boutique type store
Courtney T.
Jul 26, 2017
Incompetent place to have fine jewelry repaired. Huge mistake on my part to trust them. They have yet to get in touch with my regarding my diamond ring that they damaged. Appalling.
Pam C.
Dec 30, 2016
This is a very nice store with different items for sale. The clerks are not pushy and won't try to get you to buy something you don't want. They have a wish list a client can sign up for so alone buying them a gift will know what they want. They do good repairs too.
Mary S.
Aug 23, 2016
Another amazing experience with Kiefer Jewelers. I saw some items in the Pandora catalog while in California. I called the great staff in Florida and they took great care to order the right items for me. So excited with these items.stackable rings! Additionally, I had a white gold diamond tennis bracelet with a broken clasp. The style is no longer available and the jeweler and sales staff worked with me to find a perfect secure clasp for my nearly twenty year old bracelet. I love the quality of the workmanship, the suggestions from the staff and the price.best of all, j can wear my bracelet every day now. I LOVE the staff at Kiefer Jewelers!
Rachel M.
Jan 03, 2015
Stopped in because I wanted to check out their selection of Alex and Ani Jewelry. They had three cases of them, but they said there's a lot more that they are getting in the future. They also have a good selection of pandora, rolex, engagement rings, and all sorts of jewelry. Definitely nice quality, and a nice selection. They have one other location in Dade City as well. Nice to see a local jeweler have success. Add them on fb and you will be able to see the new jewelry that comes in including the Alex and Ani jewelry.