Purchasing jewelry is one of life's many joys. It's beautiful. It's meaningful. It's magical. When you shop at Fords Jewelers, every encounter is designed as carefully as the jewelry we sell. Whether your grandparents bought their wedding bands from us and we are part of family lore or you have just discovered us, we invite you to see what the Fords Experience is all about.
Our custom jewelry is the perfect fit when you are looking for something as unique as you are. With both classic settings and unique designs, quality is consistent in every piece we make and sell.
Our custom jewelry is the perfect fit when you are looking for something as unique as you are. With both classic settings and unique designs, quality is consistent in every piece we make and sell.
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When shopping at Fords, you'll know that you'll have the guidance and knowledge to find a perfect piece. We know that life can be hectic, so along with each item we sell, we offer peace of mind with a 100% money back guarantee, free cleaning for life and replacement of small stones if they are lost.
Dating back to ancient times, jewelry represents beauty, personality, and love. Made from natural, terrestrial materials, jewelry is often integral to celebrations of joy and commitment. Designed from precious metals like gold and silver, and brilliant gemstones in every color of the spectrum, jewelry symbolizes the richness of life's experiences.
Originally worn by women, wristwatches have become a fashion statement for everyone. For those with an appreciation for beautiful, handcrafted design or someone looking for practical simplicity, the team at Fords Jewelers will help you select a watch that we promise you will love to wear. Since the days of the pocket watch, men's watches represent the unique personality of the person wearing it.
For centuries, wedding rings have been the perfect metaphor for the circle of marriage and commitment. With designs that fit every personality, budget, and style, tell us your love story and we will help you find a bridal set as perfect for you as your partner is. Have you dreamed of a matching bridal set, want something unique or need help deciding, there are no rules when it comes to how you show your commitment. Experience the love the Fords Way.
Reviews (26)
Sue B.
May 17, 2022
I am amending my review. After reading the response and contacting Fords Jewelers, they truly did all they possibly could do in their power to make this right, and that was greatly appreciated. I will reiterate that the work they did was beautiful and done quite well. I'm sure Fords will know who wrote this review, but here goes. The staff is awesome, very friendly and accommodating.
I brought my grandmothers 100 year old engagement ring here for repair. I specifically went here because repairs are done in-house on site, which was important to me as this ring has more sentimental value than monetary value. I needed a small stone replaced and the shank repaired because it had a crack. I made sure to tell them that I didn't care what the shank looked like, I don't care if I can see the weld because I just wanted it fixed so I can wear it again.
I also requested DO NOT RHODIUM PLATE this white gold ring because it matches the other ring I wear. My great uncle was a jeweler in Germany and this wedding set came from him, over 100 years ago. Both rings had a beautiful antique patina to them. Both the receipt that I had and the one which was left with my ring clearly stated DO NOT RHODIUM plate.
I'm sure by now you can guess that when I picked up the ring it was a beautiful brilliant shiny white because it had been plated. When I asked the sales person and said this wasn't supposed to be plated, she spoke to the repair person and he said sorry about that, it can be buffed off. The sales person said I can PAY TO HAVE THE OTHER RING PLATED!? (why would I pay to correct their mistake?) When I picked the ring up the second time it was still white, there is no mistake that it clearly doesn't match the band I wear.
This time the sales person brought it to the back and the the person doing the repairs said they were two different metals and it just buffed up like that, and insisted they did not plate my ring. Um sorry. you can't change your story now. Your first answer a week ago was "sorry about that", the weld mark is covered, and I have many photos of these two rings over the years since I wear them daily, and they clearly matched.
I have heard the story many times how these rings came from my Uncle, they are not "different metals" (although now they look like it). So I am left with an antique ring set that doesn't match and I paid $127 for this. So the lesson here is if you don't want your antique jewelry to look brand spanking new, make sure 100% that they will not plate it, speak to someone and hear them confirm for you.
Have them highlight it on the receipt. I have attached a picture of my antique ring set, original patina on the right and the allegedly not rhodium plated yet now bright white one on the left. I wish I hadn't paid them $127 for what feels like a semi-ruined ring, at least until the plating hopefully wears off in a few years. I am clearly unhappy and disappointed with what happened here, and sad that Ford's didn't think to handle it somehow differently by offering a discount for their mistake, or agreeing to plate the wedding band so at least my rings would match and wear evenly (not that I want them both plated but the way it looks now is just non-sensical, I have a set that doesn't match).
I brought my grandmothers 100 year old engagement ring here for repair. I specifically went here because repairs are done in-house on site, which was important to me as this ring has more sentimental value than monetary value. I needed a small stone replaced and the shank repaired because it had a crack. I made sure to tell them that I didn't care what the shank looked like, I don't care if I can see the weld because I just wanted it fixed so I can wear it again.
I also requested DO NOT RHODIUM PLATE this white gold ring because it matches the other ring I wear. My great uncle was a jeweler in Germany and this wedding set came from him, over 100 years ago. Both rings had a beautiful antique patina to them. Both the receipt that I had and the one which was left with my ring clearly stated DO NOT RHODIUM plate.
I'm sure by now you can guess that when I picked up the ring it was a beautiful brilliant shiny white because it had been plated. When I asked the sales person and said this wasn't supposed to be plated, she spoke to the repair person and he said sorry about that, it can be buffed off. The sales person said I can PAY TO HAVE THE OTHER RING PLATED!? (why would I pay to correct their mistake?) When I picked the ring up the second time it was still white, there is no mistake that it clearly doesn't match the band I wear.
This time the sales person brought it to the back and the the person doing the repairs said they were two different metals and it just buffed up like that, and insisted they did not plate my ring. Um sorry. you can't change your story now. Your first answer a week ago was "sorry about that", the weld mark is covered, and I have many photos of these two rings over the years since I wear them daily, and they clearly matched.
I have heard the story many times how these rings came from my Uncle, they are not "different metals" (although now they look like it). So I am left with an antique ring set that doesn't match and I paid $127 for this. So the lesson here is if you don't want your antique jewelry to look brand spanking new, make sure 100% that they will not plate it, speak to someone and hear them confirm for you.
Have them highlight it on the receipt. I have attached a picture of my antique ring set, original patina on the right and the allegedly not rhodium plated yet now bright white one on the left. I wish I hadn't paid them $127 for what feels like a semi-ruined ring, at least until the plating hopefully wears off in a few years. I am clearly unhappy and disappointed with what happened here, and sad that Ford's didn't think to handle it somehow differently by offering a discount for their mistake, or agreeing to plate the wedding band so at least my rings would match and wear evenly (not that I want them both plated but the way it looks now is just non-sensical, I have a set that doesn't match).
Louis Hart
May 14, 2022
Shahzad S.
May 10, 2022
Mollee Dee
Apr 19, 2022
Found the perfect ring at Ford's Jewelers, and I love and am obsessed with it! This was our first engagement so we had no idea what to look for in a diamond and where to start. We were nervous going into this but the lady who helped us was very understanding and thorough with what to look for. She was personable and friendly which helped us relax even more.
We also appreciated that when we gave her a budget, she didn't try to upsell us. She showed us many options of different styles, but I chose a classic solitare oval. I am so thrilled with the ring and the experience has been stellar!
We also appreciated that when we gave her a budget, she didn't try to upsell us. She showed us many options of different styles, but I chose a classic solitare oval. I am so thrilled with the ring and the experience has been stellar!
James Griffin
Feb 07, 2022
Diane P.
Dec 25, 2021
I've been coming here since my husband bought my engagement ring in 2008. Diane has always provided the best service. They customized my infinity ring to my liking and stone sizes and now this year had earring jackets specially made to fit my cushion cut diamond earrings. I dont go anywhere else for my jewelry and I only go there to have them cleaned. They will give you straight up honest prices and excellent quality pieces.
Bo Bowidowicz
Dec 20, 2021
Chantel W.
Aug 31, 2021
Mary Claire Smit
Aug 23, 2021
Chantel Razack Weed
Aug 07, 2021
Brenda Aurich
Mar 14, 2021
I always wanted to visit this place and look for engagement rings. My husband and I finally came to this jewelers and we were able to pick out an engagement ring. I also picked out my wedding band. To this day I get strangers, friends, coworkers, and family members who compliment on my ring. I always tell everyone to come and check out this place. Because everyone in the store is helpful, friendly, and work with your budget. I was engaged in 2016 and married 2019. Definitely worth the $.
Zayne V. Gradl
Dec 17, 2020
Alvaro P.
Nov 11, 2020
I came to this store to have my watch battery replaced after they took it in they came out to tell me the battery do not work I was ask to leave it to what was wrong with it and to call in one week to tell me how much it was going to cost the repair, I did and I was told $129,00 for repair and wait 3 weeks to order th part and another week to have it ready, two days later I returned to the store to pick my watch up as it was, I went somewhere else and the battery was replaced with no problem and the inner seal was broke, they order the new part, in one week I have my watch with me and cost me $ 24.00, about that, I saved $ 100.00
Bernice L.
Mar 10, 2020
I went to Fords Jewelers to have my mother's watch (wind up) repaired. It is an antique and needed to have mechanical work done. They gave me an estimate, got my approval, and it came back and is working very well. It is not easy to find a reputable watch repair, besides having some beautiful and fairly priced jewelry. The staff are very accommodating and it is hard to leave a place that has so many beautiful items for sale. It's no wonder they have been in business so long. They are the "gold standard" of jewelers. Bernice L.
David O.
Nov 26, 2019
I live in Denver Colorado. I had the opportunity to work with Barry Berman because while on vacation, my Wife lost the diamond from her wedding set. I sent the ring to Fords after checking the reviews on yelp and seeing almost all 5 star ratings. Barry took care of replacing the stone (got a larger diamond so I also got a larger mount). The whole replacement took only a couple of days from the time delivered to the time it was on it's way back. Barry called me with updates to keep me informed. Would I go through Fords Jewelers again? Definitely. I'm already sending an anniversary band for repair work. Thanks Barry for the great work and great service!
Patricia K.
Jan 01, 2019
After suffering a stroke late September 2018 I found the chain of my Miraculous Medal completely knotted. I was walking home from PT and thought I should keep going to have it fixed so that's exactly what I did. Never having been here before I didn't know what to expect. As soon as I entered I was approached by a lovely women who listened through my tears as I explained that the hospital was in a rush to remove my medal to get me into the MRI.
The chain had two huge knots and they were tight. She kindly helped me to remove it from my neck and she had it unknotted in maybe a minute or less. She was just KIND. She wished me well. refused to accept any money. I would not ever hesitate coming back here or suggesting them. These are true blue lovely people My many thanks.
The chain had two huge knots and they were tight. She kindly helped me to remove it from my neck and she had it unknotted in maybe a minute or less. She was just KIND. She wished me well. refused to accept any money. I would not ever hesitate coming back here or suggesting them. These are true blue lovely people My many thanks.
Jean J.
Aug 16, 2018
Davaish S.
Jan 21, 2018
Ria T.
Jul 18, 2017
Let me start by referring to another review, while I was not there 27 years ago, I have been there recently and as an interracial couple we had no problems at Fords Jeweler. The first time we went to just browse rings as we were working on getting engaged and had no idea what style was equivalent to what cost etc. I gave the saleswoman a list of brands I liked from Instagram and she showed me about 20 rings and I really loved one.
They were about to close and she offered to stay but we said we would come back with the payment amount and to pick the center stone. They showed us tons of beautiful center stones in different styles and price points and ultimately we settled on a gorgeous stone that was slightly larger than what I had originally thought we would get but also cheaper!
There was a different price point for cash which was how we were paying and we appreciated the discount. I had to get the ring significantly sized down and they had it done beautifully within the next few days. It was a pleasure shopping here.
They were about to close and she offered to stay but we said we would come back with the payment amount and to pick the center stone. They showed us tons of beautiful center stones in different styles and price points and ultimately we settled on a gorgeous stone that was slightly larger than what I had originally thought we would get but also cheaper!
There was a different price point for cash which was how we were paying and we appreciated the discount. I had to get the ring significantly sized down and they had it done beautifully within the next few days. It was a pleasure shopping here.
Pat E.
Jan 28, 2017
My husband and I went to Fords Jewelers years ago to purchase a diamond anniversary ring. My husband, who is black, was constantly followed by the security guard, particularly when he was looking at watches. When it was time to pay for the ring, the salesperson assumed that we wanted to use their installment plan. She was so shocked when my husband gave her cash that he had to ask her for the change that he was due.
My husband and I were made to feel like we had no right to even set foot in the store because we are an interracial couple, much less buy anything. We vowed never to go back there again, and 27 years after this incident, we still feel the same way.
My husband and I were made to feel like we had no right to even set foot in the store because we are an interracial couple, much less buy anything. We vowed never to go back there again, and 27 years after this incident, we still feel the same way.
Tina L.
Dec 01, 2016
For decades, Fords Jewelers has been my family's and large extended family's go to place for watches, jewelry and repairs. My siblings and I have known Barry and his staff since we were kids - as they were customers of our restaurant for decades. My brother, cousins, aunts and uncles all live in NYC and NJ, and they all trust Fords Jewelers.
From repairing my Dad's beloved family Rolex years ago while he was still alive, to Breitling watches, quality diamond engagement rings, and more, they've been reliable, trustworthy and very helpful in making the best choice for the entire clan. Even though I'm out of state, I called Barry for some assistance on a diamond engagement ring repair that's been frustratingly taking several months with another jeweler in San Francisco who originally custom made the ring.
A side diamond had fallen out of the setting despite only being worn at most 6 times and the jeweler kept giving a whole host of reasons/excuses on the delays. Despite all the calls coming in, Barry patiently listened and provided advice. Being extremely knowledgeable on diamonds as a Diamond Master and on the repair process, he informed me that the repair should have only taken a week or two at most, including obtaining the right diamond, cutting and fit.
He then assured me he would help with the repair himself and have it back to wearing in no time. As he and his staff have been reliable with all my family's purchases and repairs, that level of expertise and trust is invaluable in a jeweler and my only regret was not simply sending him the ring in the first place.
From repairing my Dad's beloved family Rolex years ago while he was still alive, to Breitling watches, quality diamond engagement rings, and more, they've been reliable, trustworthy and very helpful in making the best choice for the entire clan. Even though I'm out of state, I called Barry for some assistance on a diamond engagement ring repair that's been frustratingly taking several months with another jeweler in San Francisco who originally custom made the ring.
A side diamond had fallen out of the setting despite only being worn at most 6 times and the jeweler kept giving a whole host of reasons/excuses on the delays. Despite all the calls coming in, Barry patiently listened and provided advice. Being extremely knowledgeable on diamonds as a Diamond Master and on the repair process, he informed me that the repair should have only taken a week or two at most, including obtaining the right diamond, cutting and fit.
He then assured me he would help with the repair himself and have it back to wearing in no time. As he and his staff have been reliable with all my family's purchases and repairs, that level of expertise and trust is invaluable in a jeweler and my only regret was not simply sending him the ring in the first place.
Kevin L.
Feb 16, 2016
Please buy from these guys! Outstanding customer service! I got a great Tag watch- I love it. I worked a little with Bert, but mainly Mitch, and all I can say is this is a first class store with THE BEST service! Mitch followed up several times to ensure all was good and made sure my transaction met expectations- great guy. Do not shop for jewelry anywhere else!
Shaun T.
Oct 24, 2015
Let me just say first off that my family have shopped at Barry Bermanns store for decades. Both my brother and I have purchased our engagement rings there so yes, we have given an enormous amount of money to this place. Today my fiancee and I went here to look at wedding bands. We got there about forty five minutes prior to closing, not if that should matter as a customer.
It was really a matter of minutes that we found my fiancees matching band, they had two different ones, one around 25 points of diamonds and the other 36. I was opting for the one for the 36, well because she deserves the best. When I was looking at my ring, the female salesperson acted like it wasn't worth her time. Being kind of knowledgable about types of metals I still wanted some insight on what metal was stronger and more scratch resistant.
When I asked about ABC metal, her response was " it's just a different metal". At one point she even noted that they were about to close even though we had a half hour to closing. This really put a bad taste in my mouth about making my purchase here. Not only did Barry lose two rings, he also lost 5 gifts that I planned on buying there for my groomsmen. Not sure it she was having a bad day or because it was near closing time, but that's not how you treat a customer. I'm bringing my cash elsewhere.
It was really a matter of minutes that we found my fiancees matching band, they had two different ones, one around 25 points of diamonds and the other 36. I was opting for the one for the 36, well because she deserves the best. When I was looking at my ring, the female salesperson acted like it wasn't worth her time. Being kind of knowledgable about types of metals I still wanted some insight on what metal was stronger and more scratch resistant.
When I asked about ABC metal, her response was " it's just a different metal". At one point she even noted that they were about to close even though we had a half hour to closing. This really put a bad taste in my mouth about making my purchase here. Not only did Barry lose two rings, he also lost 5 gifts that I planned on buying there for my groomsmen. Not sure it she was having a bad day or because it was near closing time, but that's not how you treat a customer. I'm bringing my cash elsewhere.
Gina D.
Aug 24, 2015
We recently visited this store to buy our wedding bands. Since my fiance had a good experience buying my engagement ring here, it was an easy decision to come back. My family has been coming here for years and has spoken volumes about Barry and his staff and now I completely understand why. Everyone is so friendly, helpful and knowledgable. They were all so patient with us and really helped to guide us to the right pieces for both our style and budget.
We weren't in the market for anything else at this time but the displays were filled with the most beautiful jewelry and watches. You are certain to find exactly what you need for any occasion here but the excellent customer service is what you will really be impressed with. You just don't find this level of service at your run of the mill jewelry store in the mall.
We weren't in the market for anything else at this time but the displays were filled with the most beautiful jewelry and watches. You are certain to find exactly what you need for any occasion here but the excellent customer service is what you will really be impressed with. You just don't find this level of service at your run of the mill jewelry store in the mall.
Lenny K.
Jul 23, 2015
I have never bought anything here but do go to the service department every so often for a watch battery or repair. Super-friendly and some how even manage to fix things that the manufacturer says can't be fixed. Once, they didn't even charge me (I hope I don't get anyone in trouble for saying that). A battery for a Tag that I paid $8.50 for had an asking price of $50 at a Menlo Park Mall jewelry store chain. This is my absolute positive go-to place for jewelry repairs.
Ahlia D.
Jul 22, 2013