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SONA Jewelers Sona Jeweler's Akshaya Tritiya Collection for 2022 is all about balance: give and take, in and out, and this is just the icing on top! These gold jewelry pieces are. If you're the type of person who loves to dress up and attend parties, diamond jewelry can be the perfect accessory for you. If you're a fan of western.
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Reviews (38)
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Birha Parekh
May 19, 2022
I went to several other Jewelers but did not find good options for what I was looking for. I went to Sona jewelers and they had multiple designs and very welcoming staff who patiently listens to your needs and find what you are looking for. We purchased couple of jewelry from them.owner and staff were very friendly and helpful. I would 100% recommend them.
Puja Rana
May 16, 2022
We had great and friendly experience shopping with Pradeep, she was very helping and good behaviour too pleased us.
Jiten Mistry
Apr 27, 2022
We drove from MD to shop at Sona Jewelers because a family member told us they're the best. We were not disappointed! Great selection of jewelry and very nice people working there. Will definitely be back.
Jyotika Kalra
Apr 21, 2022
First purchase. excellent customer service. Designs are just unique found perfect pair of bangles that I can cherish and pass on. Manager was excellent made sure i left happy with a pair wanting for sometime. Worth the drive.
Srishti Shah
Apr 14, 2022
Sona Jewelers has an amazing collection! Everything is so beautiful and the quality is excellent. Amrita was extremely patient in helping us select our jewelry. She quickly figured out what styles we liked and showed us a great variety of sets. Chetan was very kind and professional. I highly recommend Sona Jewelers for your jewelry needs.
Ankita Gupta
Feb 26, 2022
Beautiful designs, good customer service and best prices. Worth visiting again.
Copperhood Trade
Feb 22, 2022
Very bad place. They fraud and they have no policies. First they will penetrate your pocket saying they pay tax on gold and they will not charge tax but actually they inform you that tax will be included in your price. And then they will penetrate you saying they pay labors cost for making jewelry and there labor cost is $25 dollar a gram. This is completely robust.

And then they will say don't worry if no one like designs over the phone from siblings, they will say buy it take it home and if no like bring it back tomorrow. If this leverage you avail. And next morning when you will come for exchange then think they will offer you low quality hold and design and if you said return then no choice for return and think you have stay with your bad design for life time or you have to pay few hundreds more for your new choices extra for the same wait. Please never buy anything from this location.
Lakshmi M. Baru
Feb 20, 2022
Excellent and very friendly service for amazing quality products. Will come back again and again. Highly recommended!
Ruchi Mistry
Jan 18, 2022
Worse customer service, when we go to buy something, they promised that they will fix it. But when we actually go, they make all excuses that they can't keep jewelry safe if we drop on Sunday, just come on Friday only. Then after few minutes later he argue that it will look same if they fix it and we have to pay money again to get fixed. Worse customer service and rude staff. I am never shopping here again and I do will not even recommend my friends and family to go there.
Radha Thiruvengadam
Jan 16, 2022
Stunning one of a kind pieces. Great customer service. Would highly recommend.
Jason B.
Jan 15, 2022
Stunning Jewelry. Amazing customer service. Very friendly, Wide variety of diamonds and gold. Thank you!
Vijay Patel
Jan 15, 2022
I never saw these many varieties in any of jewelry shops in New Jersey! Very friendly staff! Very respectful professional attitude! Reasonable rate, and you can see so many items in every budget!
Reshma Menon
Dec 16, 2021
Worst place to buy your gold. They are literally cheating people. I purchased one earring for my daughter and I was charged double the price without even a price breakdown. When asked they gave all kind of excuses. I understand labor charges and tax but nothing was listed on the bill. No transparency. If you want to be fooled and pay extra for your jewellery go to Sona
Chandra S.
Nov 11, 2021
Truly mesmerizing experience. Holy place and very well decorated for Diwali Celebration
Kalpesh Rana
Sep 29, 2021
We have been coming to Sona jewelers from 25 years and always have received excellent service!
Paresh Rana
Sep 19, 2021
Customer service and the selection was so good. Price are reasonable and able to provide discount as much as they can.
Yiakut Anwar
Sep 10, 2021
Great options for anything you want to buy! I'm happy with my purchase, but the only reason I'm giving it three stars is that they didn't have any restrooms for customers! How come you have a big fancy store for jewelry but couldn't have the capacity to have a restroom for your customer!
Ritika Priya
Aug 10, 2021
I heard great reviews for Sona and visited for the first time. Indeed their collections is very unique and too modern. Got an antique set which is very rare to find and had been extremely satisfied with the purchase. Staffs were well behaved and informative. Highly recommend!
Kunal P.
Jun 05, 2021
Bought our wedding jewellery from this place. Good customer service and good collection
Christine R.
Jun 05, 2021
They sized our rings wrong. When we went to have them resized they were nasty and unprofessional for a simple ring resizing request. Save yourself money and a headache and go to literally any other jeweler. We went here because they had many positive reviews but I'm wondering if those reviews are fake because we had a terrible experience. The jeweler next store was able to help us out and treated us with respect and professionalism. We will be shopping there from now on.
Puanani K.
Apr 29, 2021
They are incredibly patient, knowledgeable, transparent through this process. Thank you for making this memorable moment and special.
Vimala S.
Aug 31, 2020
We bought thin chain for my daughter and my husband paid and I did not see the receipt after until we got home. There was no break up for the charges and the next day we went for clarification. The manager there said the making charges was embedded in the cost of the chain so for a $350 worth of chain there was $120 making charge. This break up was not explained to us nor was the per gram cost explained when my husband paid for the Jewellery. People of you are buying something less in value watch out. IT IS A RIP OFF
Saroasha E.
Feb 28, 2020
Wow! Where do I even begin? Excellent customer service. Love their pieces. There's just so much to choose from. Went for a couple of diamond rings and earrings and they have a pretty wide range. You'll find any and everything you're looking for over here. My hubby doesn't much care for jewelry and he too was impressed by some of their designs and the time and attention we were given. Wanted some gold bangles and they have gorgeous pieces - overwhelming at times.

Every single employee over there is polite & helpful which is rare at such a huge jewelry store. Made our experience awesome & memorable. Fair price point, GIA certified diamonds, endless options & excellent service.
Vandana P.
Feb 06, 2020
My friend Daxa Patel won the give away contest at Sona jewelers and won Louis Vuitton Bag. we have been customers for over 10 years and can vouch for the authenticity and exquisite designs. Thank you Sona jewelers for this amazing gift! The customer services here was par excellence! So visit! Yay!
Siddharth N.
Apr 13, 2019
Bathrooms are always out of order, the place is decent but very expensive for the quality. But the worst thing was their unethical way of getting 5 star reviews from customers. They bribe you with a silver coin at the end of your experience only if you leave a 4 or 5 star review. Unbelievable.
Nivaas T.
Nov 03, 2018
The service here was fantastic! Our assistant was very helpful and informative about different options and even contributing to finding the perfect necklace and earrings for our engagement. Would recommend for anyone looking for jewelry!
Ujjaval P.
Nov 03, 2018
I and family normally purchase jewelry from locals however ever since Sona Jewelers opened up in iselin, NJ, we have been their customers for ever. This is our at least 5th yearly visit and we have never been disappointed. Only reason for 4 star is we would like another location close by as we drive at least 2 hours since we only like to purchase any kind of and any variety of jewelry from this particular jewelry shop. Highly recommend this to anyone interested in purchasing most authentic Indian jewelry in the area!
Anita S.
Oct 22, 2017
Very nice store.awesome collection.would give it 5 stars, but just for the staff sales ladies.they are the most non enterprising.seems as if they don't even keen on selling their jewels.though they have v v good designs but just coz the staff people may get put off.the lady who showed us seemed so nervous, thought she was waiting for us to leave.you may just lose out on clients coz the staff which is equally important.we are keen jewel buyers so would visit again but just for the jewels and hope to see better staff and reception in the future.
M. S.
Oct 18, 2017
I bought Gold Bar from here two times prior - they only sell it for cash, no other payment form accepted. No receipts are given. I had wanted to buy another bar during Diwali - I called in to inquire for price & they straight forward denied that they sell any gold bars. I stopped in the store to check out other items, I asked if they were selling the gold bar & they said YES!

The manager went in to get the bar for me to see - they don't display it either. I now feel if I am cheated & were sold a "fake" bar in the past? Why does the store have to behave so shady? Only CASH, NO RECEIPT on gold bar purchase.
D. Z.
Jun 11, 2017
Had a wonderful experience at Sona Jewelers! I wanted something that they don't usually carry and they worked with me to make me exactly what I was looking for! Very happy with my experience!
Shaheer H.
Mar 30, 2017
They have a great selection of jewelry and stones. Customer service was really good and they helped us find the right jewelry for our needs and budget. thanks,
Beverly C.
Jan 30, 2017
I've bought quite a few pieces of exclusive jewelry from this jewelry store. I like the latest designs they carry and I was always greeted with a smile. The owners seem nice and welcoming as well. Making charges can run quite high but that's ok because you do get exclusive designs other than that gold prices are on point and to standard. Will be nice if they could run some payment programs and promotions. This will make buying jewelry much more affordable and interesting.
Shifu R.
Dec 01, 2016
Highly overpriced! If you buy $ 3000.00 worth of Jewellery it will be cheaper for you to fly to Dubai and buy the same there for $ 1500.00. Crazy ridiculous prices with very bad arrogant attitude. Stay away unless you want to waste your hard earned money in this fancy looking place. Good luck!
Christine N.
Mar 26, 2016
People are so rude here. I've been to this store twice and regret buying my wedding ring here. The customer service is terrible, they do not want to help, and act like we are disturbing them if we ask to see any jewelry. Train your employees to do better and to welcome their customers.
Sid S.
Mar 21, 2016
This place was an amazing experience. I spent over 3 hours here, and left with everything I needed. Sona has a HUGE selection and price is always fair. Would highly recommend.
ZZuneraa H.
Jan 08, 2016
The most terrible customer service I've ever experienced. We drove all the way to NJ from MD to buy jewelry. Their rates were too high and when you asked them if that's the last deal they can offer they were rude while replying. They are only getting 1 star because of the variety of designs they carry. Over all I ended up buying from them because I really liked the design, but they made us feel like as if they were doing us a favor by selling their stuff and taking our money. Lastly, the owner has a major attitude problem and doesn't even greet customers or smile, very rude and arrogant.
Anita S.
Jun 16, 2014
It seems that other folks have had some less than pleasant experiences here. I went to Sona last month with my mom to start the process of looking for bridal jewelry for myself. We worked with a professional, straight-forward, but nice young woman who, after asking me a few questions about what kind of piece(s) I was looking for, started pulling out options that all were really quite on the mark. Ended up finding something that I absolutely loved, but probably paid more for it than I would have wanted to- that being said, with minimal haggling she brought the price down to something a bit more reasonable. Would recommend this store for folks looking for intricate, thoughtfully designed gold jewelry who are looking for an efficient experience with minimal bargaining.
Alice L.
Dec 09, 2012
Torn about this one. We found our Engagement Ring SETTING here. We were referred here through a friend. Sunita helped us and boy did they have a WIDE Selection! I must have looked at over 100 rings! I pulled aside about 20 rings and finally narrowed it down to one. The One! It was gorgeous, I'll post a photo up. Did I mention it was half the price of what London Jewelers was charging? AND this one had diamonds across half the band?

Great selection, even better price! So what's the problem? About 4 weeks into buying the setting, a side stone fell out of the ring. Seriously? 4 weeks? We're not talking 4 years here. I called them to see if they would fix it and they said they would have to send it out and there would be a repair cost. Excuse Me?!? After quite a lot of angry calls it turns out I was speaking to the wrong person and the Manager in charge of the Wedding section said he would repair it for free but we would have to bring it in. We lived 3 hrs (w/traffic) away. We ended up having another jeweler fix it for free. He said it cost nothing to them to repair. Thanks a lot Sona.