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C J Charles Jewelers Purveyors of fantasy, CJ Charles has been a Californian institution since 1986. Family owned and operated by Vahid Moradi, all team members make it a mission to fulfill our tagline, Exceeding the Extraordinary. Our downtown La Jolla showroom is full of incredible jewelry, notably the handmade Riviera Collection and our spectacular array of estate jewelry. We recently opened our second location in University Town Center at Westfiled UTC Mall as the premier luxury watch, fine jewelry, and diamond destination.
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Cartier is a pioneer watch brand in watchmaking style, expertly blending boldness, passion, and craftsmanship. In addition to developing one of the first wristwatches in 1904, Cartier also revolutionized watchmaking design in the early years of the last century with the introduction of the rectangular dial and eventually became the leader in uniquely shaped watches.
Founded in Florence in 1860 as a workshop, shop, and school of watchmaking for many decades Panerai supplied the Italian Navy specialist diving corps with precision instruments. Originally created to be used as deep underwater dive watches, Panerai watches are known for their unparalleled legibility and luminosity in the dark.
Over its 150 year history, International Watch Co, or IWC Schaffhausen has developed a reputation for creating functional complications, especially chronographs and calendars, which are ingenious, robust, and easy for customers to use. Preferring the principle of "form follows function" over decoration, the Swiss luxury watch manufacturer's timeless creations embody their owners' dreams and ambitions as they journey through life.
From 1884, when it first came into being as a jewelry shop in Rome, Bvlgari has come to represent Italian excellence in the world of fine jewelry and timepieces. Paying homage to its Greek and Roman roots, Bvlgari draws upon this ancient splendor and re-imagines it into modern, fashionable watch masterpieces.
Reviews (28)
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Greg Caginia
Jun 14, 2022
Had a great experience with CJ Charles Jewelers, specifically Belinda. Belinda is extremely knowledgeable, quick-witted, and pays attention to detail. I had been referred to this Jeweler because of my Cartier watch. When I initially met Belinda I was impressed by how much she knew about the overall piece, the mechanisms, and operations. Likewise, she actually took the time and patience to address all my questions in detail.

She definitely knows her craft and would truly recommend her and staff to anyone looking for quality pieces of watches and jewelry. Thanks again for everything, much appreciated!
Brian M.
Jun 07, 2022
Purchased my first ever Santos De Cartier from Ms. Antonela and the experience was amazing! She gave her honest opinion and made me and my family feel very welcomed! She had her purest interest at heart and gave me her honest opinions when comparing watches. I'll definitely return again and recommend her to other clients in the future who are interested! Thanks Antonela!
Mette A.
May 24, 2022
I wanted to buy my husband a watch for his 50th. This was my first stop on my hunt for the perfect timepiece - and it could have been my only stop. I went to multiple stores, met with multiple people, and in the end Esteban at CJ provided the best options, the best service, and of course the best watch! Esteban was a pleasure to work with - he is professional, friendly, helpful.

No high pressure sales. He worked with me in-person, through text, and over the phone to answer my many questions and make sure my husband was 100% happy with his new Panerai!
Michael Carnes
May 17, 2022
I was debating purchasing a new watch to celebrate a professional milestone. Esteban assisted me with trying different variations of the Santos de Cartier. I was very careful in my consideration so as not to make a rushed decision. Esteban's friendly approach and professionalism ultimately led to my decision to purchase. I could not be happier with the service I received and my decision to buy. Highly recommend this place!
Cathy Hasbrouck
May 09, 2022
Can't say enough nice things about the gentlemen at CJ Charles Jewelers! The clasp on my Cartier watch band would not stay shut. I had wrapped a bandaid around the clasp so I could wear my watch. Not the chicest of solutions. I happened to be walking by the store and decided to stop in to see if they could be of assistance. I was created immediately and explained my situation.

One of the two gentlemen said they would see what they could, took my watch to the back and two minutes later returned with the clasp working perfectly. They would not accept any payment for their services. This kind of customer service and kindness is difficult if not impossible to find these days. Please go see the guys at CJ Charles Jewelers for all your watch needs!
Art D.
May 04, 2022
The best Jewelry & Watch Boutique for Location, Selection, Service, and Personnel! Highly recommended!
Victor General Iii
Apr 26, 2022
On a recent visit to the San Diego area, my wife and I stopped into the UTC location to briefly browse their watch selection. Long story short, I purchased an IWC Big Pilot 43 in blue from Esteban. I couldn't be more satisfied with the professionalism and service we received from him. As a topper, he included the brown leather watch strap as a gift. Such wonderful service.
Carol Lee
Apr 14, 2022
Esteban is personable has been great at follow-up. To me, follow-up and keeping promises is a huge component of good customer service. I was interested in a particular watch and he answered my questions and set up a time for me to come into the store. I did end up purchasing a watch and he also has continued to take care of ordering another Watch strap for me, as well as making sure I am informed comfortable with my transactions. I would shop at CJ Charles again.
Stephen Tinio
Mar 26, 2022
I would highly recommend this watch shop if you are looking for Panerai watches. Johnathan and Ali were very helpful in picking out the perfect watches for my wife and I.
David W. Wiley
Jan 13, 2022
My watch buying experience was fantastic due to the first class attention to detail by Antonela - her product knowledge is unsurpassed and I absolutely love my IWC timepiece! I will be a lifetime customer! Great job!
Charles C.
Dec 30, 2021
Super impressed with this jewelry store. They carry high end Swiss watches and high end jewelry. I purchased a watch in the $5-k range and they treated me like a king. You would have thought that I bought the Hope Diamond! I used Estaban who was awesome. I will definitely be back for more. I recommend this store who values great customer service and fair prices.
Bryan Hollingshead
Dec 27, 2021
I worked with Esteban when buying a Cartier watch. He went above and beyond to make the transaction something special. Very knowledgeable and personable. There was a delay in getting a second band for the watch, he kept me up-to-date with what was happening with texts and phone calls, then checked with me to make sure I had received it. Great service!
Howard Rogoff
Nov 23, 2021
Amazing experience! I purchased a Vacheron Constantin watch.all through email and telephone calls. I had the watch shipped across the country, sight unseen. Esteban was amazing, extremely professional and responsive. The watch is gorgeous and was exactly as Esteban described it to me. No high pressure here, just excellent service selling high-end timepieces. Esteban went above and beyond, not only though the sale, but after as well, which is rare these days. I would highly recommend CJ Charles and, specifically Esteban, and will definitely look to them first for all of my future purchases. Thanks CJ Charles and Esteban!
Tim S.
Nov 21, 2020
I had the pleasure of working with Ali Moradi at CJ Charles Jewelers while searching for a vintage watch. Since I am out of state and was unable to see the watch in person, he provided numerous photos that highly detailed the watch I was interested in which was the next best thing to seeing it in person. Ali provided excellent follow up on the sale and I greatly appreciated working with him!
Mat M.
Oct 01, 2020
This is the best spot in San Diego to find the best watches. Danesh and his team were wonderful to work with and I plan on being a life long customer of CJ Charles.
Alyssa E.
Jan 01, 2020
I had such an amazing experience at CJ Charles Jewelers. I worked with Ali Moradi and he was so knowledgeable and passionate about what he does. It was one of the finest experiences I have ever had in luxury retail. I would recommend this store to anyone who needs luxury watches and jewelry. Thank you so much Ali! I love my PAM 359.
Ghazal K.
Nov 30, 2019
Most beautiful jewelry professional atmosphere beautiful diamonds extremely honest I do recommend this place for whoever loves unique design in jewelry and diamonds
Hugues L.
Jun 24, 2019
Amazing place, hard working people. Sells beautiful pieces of various brands (Rolex, Breitling, Vacheron Constantin, Patek Philippe, etc.)
Dee K.
Jun 24, 2019
After moving to San Diego over 10 years ago, I looked for an upstanding and excellent jeweler that provided top notch, white glove service while maintaining their honesty and integrity in customer care. I have enjoyed many beautiful pieces purchased over the years. The owner, Vahid, even designed new pieces for me from other jewelry I previously owned.

His excellence in his field is truly an art and I love wearing my beautiful pieces where he has put the spark back in things I thought had lost their luster. CJ Charles is our family's go to and we value this wonderful member of the community.
Renee B.
Jun 19, 2019
Maybe they could sense that I didn't know much about watches or I caught the salesperson on a bad day. While the gentleman was nice enough, he obviously became impatient with my questions. I had a personal milestone recently and I want to purchase a nice watch for myself. At least I thought I did. The gentleman didn't seem to realize that I like a big watch, which is odd since I mentioned it half a dozen times and he kept showing me smaller faces.

Although he was courteous enough, in the beginning at least, and the selection is nice, he either couldn't understand my style or just didn't want to listen. I had the impression he wanted to push a particular watch on me instead of really hearing me. Nice store in a nice location, but that's all the positives I can say.
Maria V.
Apr 05, 2019
CJ Charles jewelers is across the street from Prospect Jewelers at the Village in LaJolla. I found a pre-owned Rolex submariner 42 mm here on the Internet for $6200 in May 2018. That turned out to be a good idea to purchase it because when we returned One year later, they had the exact same watch for sale at $10,900. The people here are really nice, we met JOHN who is the vintage watch salesman.

They offer you water, they do a very nice soft sales job and they are not pushy. They are willing to pull out Rolex after Rolex and let you look at it. They have Cartier for both men and women, Patel Philippe and Panerai. The store is divided into two parts- on the right side and the vintage pre-owner is on the left side. They have two watch makers on site so they can repair and clean your timepieces.
David S.
Jan 23, 2019
Don't leave anything with them without a written quote for service. I was given an inaccurate cost of service (service was 35% higher for the exact service quoted) I was given inaccurate amount of time to complete service (double the amount of time) Associates did not return my call as they claimed they would. I purchased the watch I was having serviced from them as well as many others so I did have expectations of them. When my watch is finally returned I will NEVER do business with them again. There company is only as good as their service, and theirs is horrible.
Cait W.
Nov 01, 2018
I called 2 weeks ago to make an appointment to get sized for and purchase a new Cartier Love bracelet and possibly trade in the old one that doesn't fit anymore. I also had several pieces that needed to be appraised and my husband was interested adding to his watch collection. The nice gentleman on the phone told me to send an email to one of the sales people and copy him to make the appointment.

I did so and never heard back. Called a week later and spoke to the same gentle man and he apologized and told me that they had been "busy" and that he'd get the sales person to call me back. Never heard back. I went directly to CARTIER for the new bracelet, ordered it direct, excellent costumer service and free overnight delivery. I sold the old bracelet through a wonderful online luxury resales.

Also amazingly easy and wonderful customer service. All done in less than a day without have disrupt my work day. I'll have the other pieces appraised at the Cartier store in LA when I'm there for business next week. 2 stars for the nice gentleman that answered the phone, but nothing else. It's too easy to go elsewhere these days!
Peter S.
Oct 29, 2018
I absolutely need to mention the employee Belinda in customer service. What a wonderful and outstanding job she has done for me, to make my customer very happy with a repair done here at C.J. Charles Again thanks to Belinda she was responsible and professional in every way. Your follow up was exceptional! Belinda you are that exceptional employee and C.J. Charles is lucky to have you. Peter
Charles B.
Oct 11, 2018
I just purchased a watch at CJ Charles. It was another wonderful transaction. The best thing about being a CJ Charles customer is that you feel like the member of an exclusive club. They remember you and your interests and call you by name when you enter the store. They throw the best watch and jewelry-themed holiday parties that bring in experts and unique exhibits from all the top brands.

And the care they take with their customers is matched only by their knowledge. I am a watch fan. CJ Charles is the only store in San Diego County where everyone working at the store is a watch fan as well. Walk in, ask about an obscure watch, and they will know the watch, have a better than normal chance of getting one if it is currently in production, and if it is vintage, know where to get it for you.

As for jewelry, I must mention my wife spent years looking for the perfect "right hand" diamond ring. She found it at CJ Charles. I send my friends and family to CJ Charles. You should too.
Maren F.
Apr 06, 2018
Best high end jewelry in San Diego. The owner is a hard working family man and I have only had positive experiences with him and his staff.
Devin D.
Mar 03, 2017
Decided to buy a watch a few weeks back. I was browsing a few stores around the area and finally stepped into CJ Charles. Almost immediately, I was greeted by Taylor, who was very personable and knowledgeable. I let him know that although I don't have expert knowledge of watches, I do have a general idea of the "kind" and "style" of watch that I was looking for.

With that, he stepped into the back, and moments later he brought out two Rolex Sea-dwellers. These were exactly what I had in mind! Over the next several days, we kept in communication, and less than a week later I purchased one of the Sea-dwellers (w/ box and papers). Before I came in to pick it up, he had set up the watch and put it through an accuracy test, the results of which he included as a small print-out. We also had it sized, which took no time at all. My experience with CJ Charles was nothing short of fantastic. They've earned a lifetime customer.
Nina V.
Sep 10, 2015
Stopped by to check out some engagement rings, figure out my ring size, and see what the world has to offer in terms of expensive bling that I have only just started to think about and research. The main woman who had helped us was very kind, soft-spoken, and honest. She didn't try to sell me on any one or two things but rather listened to our likes, dislikes, and budget. Unfortunately, there was an older woman who, although was "kind" enough to offer us a glass of water, almost seemed forced to do so and had a daunting and unnerving look on her face.

After a few minutes, she proceeded to laugh away into the back with another man and I didn't see her until we were about to exit the store. Needless to say, the variety and selections are not plentiful but CJ Charles Jewelers deserves a look-through from passersby.