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Tara Fine Jewelry Tara Fine Jewelry Company is a local Atlanta Jewelry Store specializing in the most beautiful Diamond Engagement Rings Atlanta can offer! Tara Fine Jewelry Company, an Atlanta Jeweler, now has over 35 years of jewelry experience and is proud to be an established Atlanta Jewelry Store for Fashion Jewelry, Engagement Rings, and the most luxurious Rolex Watches in Atlanta.
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Tara Fine Jewelry Company, Inc. is Atlanta's traditional brick and mortar fine jewelry company with an eye toward the future. The company, founded in 1985 is family owned and operated. In 1995 we moved to our current, newly renovated free standing building located at 1829 Buford Highway, Buford, GA.
You will find the most beautiful diamond jewelry and unique diamond engagement rings Atlanta has to offer at Tara Fine Jewelry Company. You can learn more about diamonds and how to select the right stone for you or your loved one by visiting our 4 C's page. You can't escape the warmth of our amazing customer service from the moment that you walk through the door.
At Tara Fine Jewelry Company, we are Atlanta Jewelers specializing in amazing selection of designer Bridal Jewelry and luxurious Diamond Engagement Rings Atlanta has ever known! When shopping with the Atlanta Jewelers Tara Fine Jewelry Company, you will see first-hand that a ring from Tara is not just an average Diamond Ring.
Find the most incredible Swiss-watch Atlanta has to offer at Tara Fine Jewelry Company, Atlanta's Jeweler that specializes in fine luxury watches. Meeting the stringent requirements needed to become Atlanta's premier authorized dealer of precision Swiss watches, Tara Fine Jewelry Company features Atlanta's finest display of luxury timepieces that includes Rolex, Tudor and Tag Heuer watches.
Reviews (26)
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Elliot K.
Jun 27, 2022
My wife and I stopped by Tara on 6/25 to look for three things. 1) Build a relationship with Tara and a SA since we were new to the city and have been looking for a well respected local jeweler 2) By a timepiece for myself 3) Upgrade my wife's diamond ring Now, we were not able to accomplish number 2 or 3. But that the experience I had was top notch.

I was greeted by Victor and he was extremely friendly and attentive to us. I told him exactly what I was looking for and went above and beyond in assisting me. I only wanted to accomplish number 1 on this day. Which I had did. For me to purchase the timepiece might take months due to limitations, but I will not go to another Rolex AD to purchase it. I will continue to contact with Victor and continue to a build a relationship with him and the Tara family!
Thomas Brannon
May 31, 2022
I was referred to Scott at Tara Fine Jewelry Co. by a family member and he exceeded all expectations. He was knowledgeable, personable, and a pleasure to do business with. I was searching for an engagement ring and required a quick turn around. Not only did they have the perfect diamond, but they were able to get it set and ready just in time. They have incredibly competitive prices and exceptional quality and options. I will be back and I will be recommending them to all of my friends. Thank you Scott!
Holli Ingels
May 31, 2022
Thank you Tara Jewelry for your excellent service. It was nice to be greeted when I came in. Such an elegant decor, the store seemed to sparkle! My husband purchased my engagement ring at Tara Jewelry. I brought it in, to get it soldered to my wedding band. They did a great job and I love it! I even got it back before it was expected.
Clay Mingus
May 14, 2022
I recently purchased a watch from Tara and found the experience to be pleasant and seamless. Eddie was wonderful to work with and was so attentive to listen to exactly what I was looking for. I highly recommend Tara to anyone searching for a buying experience that matches the jewelry in terms of quality and satisfaction. An easy five stars!
Shani Brooks
Apr 29, 2022
This was my first time visiting Tara Fine Jewelry and from the moment I arrived I received excellent customer service. My sales associate Tia gave us many options to choose from for diamond bands. The store manager Mike came over and took the time to get to know my fiance and I, and made sure that our experience at Tara was going well. He was extremely knowledgeable about all of their jewelry and watches. I would definitely recommend Tara fine jewelry!
Cory Checketts
Apr 23, 2022
My son and I stopped in to check out their Rolex and Tudor selection. Unfortunately, they didn't have what I was looking for in-stock. But that didn't diminish my experience in the least. I spoke with Tia and Mike. They were super accommodating and answered all of my questions. They even let my son try on a lovely Tudor! He was elated and thought it was awesome. I plan on doing business with Tara as soon as they have the watch I want available.
Frank H.
Mar 24, 2022
Reached out to purchase a timepiece and was immediately connected with Eddie who was as down to earth, honest, and fully transparent as possible. I soon worked with Sunny, Tracey, and the entire staff, and all were courteous and extremely helpful. Not once did I feel like I was being "sold" to. Highly recommend Tara and their entire staff for any of your timepiece and jewelry needs.
Kaile Daffron
Feb 06, 2022
The diamond fell out of my engagement ring (from another jeweler!) and I didn't trust the original jeweler to do the repairs as this was the second time the setting broke. By some miracle I found the diamond(!) and did some research and Tara Fine Jewelry was highly recommended. I called them up and Tracey helped me through the entire process! She looked at the ring and the stone and immediately saw the problem was the center diamond (which belonged to my husbands grandmother) was far too big for the setting the original jeweler sold my husband. Tracey found a beautiful diamond that's the appropriate size for my setting and helped me find a beautiful new setting for grandma's diamond which I now wear on my right hand. Thank you so much Tracey! We'll definitely be coming to Tara for all our future jewelry needs.
Louis Ferguson
Jan 28, 2022
Tara Fine Jewelry gave me an experience of a lifetime. I was looking to purchase a new diamond ring for my wife, we celebrated our 26 wedding anniversary. Melita and Tia are the epitome of what customer service should be. They asked questions regarding my wife, they showed genuine care for the time I took looking for a ring. I was introduced to Eddie and Mike they educated me on how to choose the right diamond very meticulous and patient.

It's rare you encounter a Stand Up A1 individual nonetheless multiple individuals working in one place. I recommend anyone looking for quality, class, professionalism and a genuine joyful experience while you shop look nowhere else Tara Jewelry is the spot. "The Past, Present & Future "
Andre & Apos M.
Jan 21, 2022
Wonderful service with no pressure. Our good friends are regulars here and always speak highly of the business. We were looking to replace my wife's wedding ring and came here and were greeted by Victor. We certainly weren't looking at the big dollar items and Victor made us feel very comfortable and stuck within our price range. We had some trade in jewelry and were very pleased with what they offered.

My wife is so happy with her new ring. That's probably the last piece of jewelry I'll ever buy for my wife but if it wasn't, I'd for sure go straight back to Tara. And I'm just kidding Kimberly, darling, love of my life, that won't be the last piece of jewelry.
That M.
Dec 30, 2021
Not one to leave a lot of reviews, never really, but over the last couple years I have been so please with Tara I felt I owed them a public "Kudos" on their service and selection. Of course lots of shops "have inventory" but not having to worry about the quality of what your purchasing is the main reason why we go to Tara.quality for the right price.

For the wife and I the main thing that sets Tara apart is customer service. The staff knows their customers, there is zero pressure sales people and they treat you with so much respect. I've been to all the "big chain" shops in Atlanta and I always feel like I'm being given the "3rd degree" or judged/treated based on how I dressed that day. I've been in Tara with a suit on as well as t-shirt and "flip-flops" in the summer.same treatment. Having said the above the biggest part about the customer service is that it is a place you can go a dozen times to look at things, ask questions, think about that "big" purchase with zero stress.

They never make you feel dumb for asking questions which I love. They want to help.they WANT you to feel comfortable with your purchase with zero pressure. I only wish I would have shopped at Tara years ago when I bought my engagement ring.ugh such high pressure experiences at other places. Finally I'm a big lover and owner of watches and from Tudor to Tag Heuer to Rolex they are an Authorized Dealer.

If you are thinking about one give them a call or go check them out. They are a beautiful free standing building only about 3 miles from the Mall of Georgia.worth checking out.
Simon Y.
Dec 25, 2021
Tara fine jewelry is the best in town. it's clean, neat, and extremely organized. They have the utmost professional SA in the city. Special thanks to Tracey for being so friendly and helpful during the whole process. She is extremely knowledgeable and never try to hard sell me anything. It's always about my best interest as a customer. Needless to say, I found my go-to store for all my future jewelry needs. 110% recommended!
Ashley A.
Oct 05, 2021
We originally came in to have two stones in my engagement ring replaced with lighter stones. They replaced them with lighter, but severely SCRATCHED stones. We returned upset due to the mistake. They apologized for the error and replaced the stones again but this time they were not the color we had picked out. We went back to try and fix it again and the conversation didn't go very well. Upset, I posted a review detailing what I felt like happened.

Then my husband called and they offered to try and find the right stones or offer other solutions. I promptly removed the negative review hoping we could make things right peacefully. When my husband went back in and tried to come up with a solution that would make me happy, a man (edit: Eddie) confronts him over the negative review. Among other things, he told my husband stuff like he would hunt us down, figure out who we are, and come after us.

It was frightening, but we have done nothing wrong and we tried to come up with a solution peacefully until the threats started. After the threats they still wanted to do business but we refused and wanted a refund. We accepted a full refund and our original ring was returned to us in its original condition. My complaint is only for the way we were treated and threatened.

I do appreciate the refund and the fact that he was at one point willing to fix the mistakes. Mistakes happen sometimes and we would have been happy if it was fixed without threats. After having been threatened and still posting this review, I would simply like to mention the Consumer Review Fairness Act. This is just my honest opinion of what happened and I in no way intend to defame this business (or anyone associated with it) or harm it in any way.

If you love fine jewelry, this may be the place for you. Edit: I just want to point out the condescending nature of the reply. Unless you plan on spending big money, I don't think this place treats people with respect. I think that's a common theme in some of the negative reviews.
Minh L.
Aug 27, 2021
One of the best places for jewelry in GA. They have amazing selections and the place is very clean. All staffs are very professional, friendly and openly chat with you on pretty much any subjects. Big shout out to my SA, Tracey for being so amazing and helping with my purchases. Second time bought from her and third time overall purchase from Tara's fine jewelry. Every time the purchasing experience has been amazing. Looking forward to more future purchases!
Jack W.
Jul 26, 2021
I recently visited this store and was pleasantly surprised with the selection and the amazing help we had. They are very informative and teach you about diamonds so you can make an educated purchase. Eddie is a very kind man who provides a no pressure buying atmosphere. I highly recommend going here!
Brandon B.
Dec 31, 2020
Picked up two different semi hard to get time pieces Daytona and a black bay 58. Really enjoy both watches a lot! Never felt rushed and I don't dress the part but didn't feel that I was being judged for it. Much appreciated. I'll definitely be hoping to hear from Tracy and Eddie to add to my growing watch collection. They have a solid selection would recommend anyone looking for a watch this is the spot to go!
Ben F.
Oct 26, 2020
Tara Fine Jewelry is the go to if you are looking for a great customer experience. Mike Sterner is always a pleasure to deal with and is very attentive with his customers. They have a very helpful, family like attitude at the store that is a real joy to experience. I am moving out of Lawrenceville soon, but will always do my jewelry and watch shopping with Mike and Tara Fine Jewelry.
Michael J.
Jan 10, 2020
Eddie runs a top-notch establishment, and Tara has become my first and only stop when shopping for jewelry. The selection is amazing, and the staff is incredibly knowledgeable and friendly. While the store is well out of my way, Michael, the store manager, has always made the trip worthwhile!
Pam M.
Sep 09, 2019
Recently, I had the opportunity to shop at Tara Fine Jewlery in Buford. Friends had told me the staff and showroom floor were amazing and they were correct. The selection of watches, diamonds and other precious stones are impeccable! Tara's staff were professional and knowledgeable in assisting me with my selections. I reccomend Tara to anyone who appreciates quality and superior service. P.D. Mitchell-Mason
Cathy R.
Aug 20, 2019
We were recommended this amazing jeweler in 1995 by our retiring family jeweler, Moody's in Decatur. We can't say enough about Buddy and his amazing, knowledgeable staff. We have purchased multiple priceless pieces from them. We have moved all over the country from Los Angeles to Dallas to Tampa and keep traveling all the distance to Tara.

They are so trustworthy. We had my original engagement set remade custom, and they did a beautiful job. We just purchased my 30th anniversary eternity band this past weekend. We couldn't be happier. They are worth the drive from anywhere, including cross country! Thank you Victor, Mike, and Buddy for all the wonderful years of service.
Seo L.
May 28, 2019
I've purchased watches here a few years back. Eddie and his staff took great care of me and even followed up to make sure there were no issues. More recently, we went back for some diamond stud earrings for my wife. Victor walked me through the details (who knew there were so many options) and helped her pick out ones that she really loved. The staff were personable and the experience was truly pleasant, even for the kids (one of the staff even brought out some toy superhero rings for them). For these types of purchases, I think that expertise and great customer service matter a lot, and I would not hesitate to give Tara my highest recommendation.
Susan B.
Feb 20, 2019
Went in to sell some jewelry, which is hard enough. They were rude, and derogatory. I will never go back. Took my pieces up the road and was treated with respect and got over double the amount Tara offered.
Gabriella R.
Jul 02, 2018
Walking into Tara is like a piece of home and extended family. The staff is so welcoming, friendly, and greets you by name instantly. This jeweler is the best of the best! I do not care where you are in this world, when it comes down to quality and service, Tara is where you want to be. My entire family has been visiting this store as our trusted jeweler for 30 + years.

The staff is highly educated on metals, stones, repairs, designs, and anything related to your jewelry needs. I love how they also take the time to educate consumers on what they are looking at and purchasing. I trust them completely and cannot recommend them enough. Absolutely superb.
Mina K.
Aug 29, 2017
Great place for fine jewelry. They are always quick to accommodate my needs. The selection is breathtaking and you will most likely never see anyone else wearing your piece. The pricing can be high however the beauty and sparkle is there nonetheless. I love this place and wish I had an unlimited budget!
Kevin Y.
Aug 15, 2015
My family has been coming here for over 25 years making this my moms only place she wants jewelry from. Expert team and ownership and fine selection of gold, diamonds, watches, specialty custom work. We've invested thousands here with our latest largest investment in ear rings for my daughter for her wedding and I bought some beautiful pieces for my mom- who has never let me buy jewelry for before.

I use Scott for his expertise but the entire team is spot on. Good quality and value. Expertise is what I like and great customer service. As soon as I find me another wife- I'll be coming back here! I love buying wedding rings apparently So I'd rather spend it here!
Louis P.
Apr 13, 2015
Let's just say, these guys are my jeweler for life. 2 years ago, when I was in the market to purchase my first luxury watch, I thought I would feel intimidated walking into the store. I was completely wrong. Fast forward to now, Mike Sterner has helped me pick an amazing engagement ring for my fiancee and 2 additional watches. He is a consummate professional with impeccable follow-up.

I am extremely meticulous when it comes to big ticket items and Mike and his supporting staff have made the process so easy and simple. You don't have to worry about any condescending vibes at Tara. I will continue to refer anyone and everyone to Mike and team at Tara.