Get Quotes Contact Us Sign In
Website
Call
Couch's Jewelers Enhance your everyday style with jewelry that transforms any outfit from ordinary to extraordinary. This unparalleled collection of necklaces, earrings, bracelets and rings ranges from timeless classics to the most up-to-date trends. Drawing inspiration from artistic and cultural influences around the globe, these unique and vibrant pieces go everywhere effortlessly. Turn dreams into reality when you select a signature piece (or two, or three.)
Services
Fred and Frances Couch opened Couch's Gift Shop in 1941 with $500 of their own and $500 they borrowed from a relative. Shortly after opening the business, Fred was called to serve in World War II as a United States Navy photographer while Frances ran the business. Fred established the first Bell & Howell, Kodak, and Polaroid dealership in the area.
Many of our customers tell us they trust us and "I would not take my jewelry anywhere else!" We have a full service repair and custom design shop. Almost all work is done in house by our expert jeweler that has been with Couch's over 30 years with a four day or less turnaround on most repairs. We photograph each repair item and your precious jewelry is locked up safely in our safes every night for your peace of mind. State of the art laser welder allows Couch's to do heat sensitive repairs, costume jewelry, and even eyeglass frames.
Couch's experienced designers can help you create that special jewelry item you really want with your precious gems or ours. We will personally take time to ask you detailed questions about what the piece means to you and how to best enhance your diamonds or gemstones. Our trained designers use their technical knowledge to help you design something with the right precious metals with the best fabrication method, composition, wearability, and market trends in mind.One of the best ways to communicate your ideas to our experts is with a picture that you have or you find on the internet.
Manufacturing beautiful bridal jewelry for over 40 years, Benchmark utilizes the finest skilled craftsmen and state of the art technology to create beautiful wedding rings in gold, palladium, and platinum. Proudly manufactured in the U.S.A., each Benchmark ring is carefully crafted and undergoes a 6 step quality control process to ensure that your wedding ring will last for generations.
Reviews (16)
Write a Review
Jennifer Gross
May 08, 2022
Everyone at Couch's was knowledgeable and helpful. I wouldn't take my jewelry anywhere else in town for repair.
Shelby Primm
Apr 07, 2022
Great customer service! I had to have my engagement ring repaired and after dealing with another chain jewelry store I went to couch's. Hands down best experience I ever had. They repaired my ring and I could not be happier! Thank you Couch's! You will have my business forever
Gerry King
Apr 07, 2022
All employees are very friendly and helpful. The quality of merchandise and inventory is great. We always shop at couches
Timothy Jarmon
Feb 24, 2022
Best place around to shop for jewelry! The nicest staff! Wonderful selection!
Blake Suter
Feb 21, 2022
I highly recommend Couch's for any jewelry you may need. Bob always seems to have exactly what we are looking for with a great price and top quality. On top of all of this they have the best customer service in the state. Forget the chain stores and those overpriced Direct stores if you want top notch fine jewelry and the best customer service around look no further than Couch's
Ike Brown
Jan 17, 2022
I have been a customer of Couch's for many years. In our area, Couch's is viewed as the premier jeweler for finer quality jewelry and other items they sell. They are highly knowledgeable in the products sold and the service for repairs can always be counted on to be performed with skill and accuracy. In addition, the service before as well as after the sale is very high quality.

When you buy from them you will be able to count on their standing behind their products & service. Not only can one count on getting a high quality product but also can rely on very reasonable prices. They have earned a well deserved reputation for being a premier jeweler. And Anniston and the surrounding area is fortunate because they sell lines of jewelry and more that is typically associated with larger city areas. You can count on them for all your jewelry and related needs!
Dan
Dec 15, 2021
Paul at Couches was so helpful. He found a source for a custom made ring for my son. I picked it up today and it is beautiful.
Becky Kb
Dec 13, 2021
We shopped at several local jewelers but came back to Couch's! The sales ladies were extremely helpful and never pushy, which was a huge selling point for us. No one wants to be pressured and overwhelmed when. shopping, and Couch's is the only one where we did not feel smothered by someone trying to make a sale. The ladies were knowledgeable, informative and helpful.

They answered all of our questions and made us 100% comfortable with purchasing from them. Everything they have is high quality for reasonable prices and they even have unique, one-of-a-kind antique pieces, which is what I finally fell in love with. My fiance was comfortable returning to the store to buy the special engagement ring I'd picked out. We couldn't be happier with our choice and we highly recommend Couch's!
Denise LaFollette
Nov 24, 2021
I needed a sentimental piece replated, as well as a new sterling silver chain with magnetic clasps. Not only does it look fabulous, but the total price was extremely reasonable. The staff was so incredibly helpful with zero pressure. And did I mention it was complete super quickly?!?! 10/10 would use them again!
Jacob Ford
Oct 19, 2021
Friendly staff and super knowledgeable. I was welcomed and helped as soon as I walked in the door. I gave them my wedding band to be resized. They did great and timely work! My band was done in two days! So, in short they are absolutely awesome! I would highly recommend them to any of my friends! Definitely going to be using them in the future!
Donna Kadle
Aug 18, 2021
Their jewelry is such high-quality, and you never have to worry about anything if you have a problem. They stand behind absolutely everything they sell.
Rebekah Canada Calhoun
Aug 07, 2021
Had my wedding bands resized, they did a great job, and cleaned them up, they look bran new, I've gotten some compliments on them even though I've had them 16yrs lol
Davis Thrash
Feb 04, 2021
Very nice people that work at Couch's Jewelers. I'll definitely be back to visit.
Linda Martin
Feb 02, 2021
Had my rings repaired, Couches did a wonderful job! I have been going there many years! Great People! The only place I go for my Jewelry!
Keith Campbell
Dec 22, 2020
They really can make it happen. Excellent service. Maggie took care of me. It was an excellent experience!
Donald Masters
Dec 05, 2020
Had some jewelry work done. Professional work and great service