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We earn your trust based on the integrity, honesty and expertise we deliver through our hometown service. We are sincere and truthful about the information and pricing of the fine jewelry we sell in our store. Our combination of experience, talent, skill and knowledge is a quality we bring to help you make a confident jewelry purchase. Since 1985, Diamonds On Main has been a woman-owned business devoted to providing you with personalized and professional service.
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The St. Croix Valley's premier, complete custom design jeweler. Fabricating and re-purposing in all metals, all gemstones, all good! We will take your concept from paper, to a hand carved wax model, ending in a one-of-a-kind, beautiful work of wearable jewelry art. Bring us your jewelry design ideas, and we will make it happen!
At your fingertips is a billion dollar inventory for your perusing pleasure. No more sending your hard earned money to the "cloud" before ever laying eyes on the stone! We will guide you through the process of selecting the diamond of your dreams. After 40 years of diamond buying experience, we know which characteristics of quality affect the visual appearance and value compared to others.
I just wanted to tell you how amazing the ring turned out. It exceeded all my expectations and my fiancee's. It looks amazing on her and she loves it. You took such good care of me and I highly appreciate it. I have friends in the jewelry business, but for some reason I knew it was you who'd get me what I needed.
Reviews (8)
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Joe Rosell
Jun 15, 2022
JoAnn and Robin are great to work with. Honest and professional; attributes hard to find these days! No complaints whatsoever on the results of rings that were resized and reconditioned. Overall, they're great !
Steve Gott
Jun 14, 2022
Brought in daughter's engagement/wedding ring the day before her wedding to get them cleaned and buffed. Fabulous complimentary service with beautiful results!
Kate Conroy
Aug 18, 2021
Such great people and such excellent service. Cannot recommend enough. On top of the fabulous care they take of customers, the amenities are super - wine, beer, soft drinks, chocolate. They make the entire experience so easy and perfect.
David Handley
Apr 11, 2021
Great experience shopping here. Highly recommend. No mall vibe, just quality no-pressure service. Extremely friendly and professional. Will be back.
Erik Kubitschek
Nov 11, 2020
A very political experience today while simply trying to spend locally. Chastised for having having received a vaccine (my wife is a front line worker). Please acknowledge and re-assert and I'll redact my review. Hi JoAnne, I know it wasn't you who made the statements. It was another employee who seems to be there with you often. Could you please echo my sentiments regarding such discussions taking place while we visit? Thank you, rating amended.
Sue Wallace
May 20, 2020
Beautiful jewelry, reasonably priced, plenty of parking, and the sales gal Robin was very nice and knew all of her jewelry Very well! Great shopping experience, will definitely shop there again!
Ryan Gramenz
Jan 20, 2020
Great place for new and repaired jewelry. The staff are very helpful and no pressure to buy. Very knowledgeable about jewelry and just recently had wife's wedding ring resized and my wife was so happy with their customer service and craftsmanship. I would recommend this jewelry store for all your needs.
Parrin Lenander-Tholo
Nov 30, 2019
My family loves shopping at Diamonds on Main! My engagement ring was purchased there, and I am buying my partner's ring there too. I received countless compliments on my ring as it is a very unique design. They create such a loving and knowledgeable experience for everyone involved. Never going shopping anywhere else for jewelry!