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Tharoo & CO Jewelry Boutique Tharoo & Co. is the premier jewelry store of Central Florida. We are the largest family owned and operated "Jewelry Boutique". We are located right in the heart of Orlando's tourist district off International Drive. Our exquisite 6400 square feet boutique sits in the Pointe Orlando Plaza, just across the street from Orange County Convention Center and The Rosen Hotels.

Tharoo & Co. is the ultimate in what, a luxury watch and fine jewelry store should be. As a pioneer in the industry, we have created a market for exceptionally well-crafted luxury watches from Tag Heuer, Rado, Michael Kors, Baume & Mercier, Fossil, Montblanc, Gucci, Swatch, Maurice Lacroix, Omega, Tissot, Techno Marine, Seiko, TW Steel, Citizen, Daniel Wellington, Bering, Skagen, Swiss Army, Festina and many others.
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THAROO & CO., THE JEWELRY BOUTIQUE will continue to provide its customers, both domestic and international, with the utmost in quality merchandise and service. It will continue to develop new and unique ways to enhance its appeal in the market place and broaden its customer base while continuing to build on the already excellent reputation of the original two stores.
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No matter what the occasion, a woman will always appreciate the gift of jewelry, especially a beautiful ring. You do not have to go all out and buy an engagement ring though. We have many different rings for you to choose from. Gemstone rings are very popular today are often are made with brightly colored stones.
We have a variety of earrings on our website for you to browse. The most special of occasions should be commemorated with a pair of earrings. Every woman would be proud and appreciative to receive such a lovely gift from her loved one. Let her celebrate in style with a pair of earrings from our vast collection.
Reviews (29)
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Matt Battistini
Jun 25, 2022
Beautiful store with amazing customer service! Claudia was fantastic! Thank you again!
Beth Briner
Jun 17, 2022
I called Tharoo after keeping my eye on a Tag watch for over 6 months. I decided it was time, get it, time. lol! Anyway- Abdul was kind enough to facetime and show me the features and of the Aquaracer and even sized up my wrist from just eyeballing it. Wella! 24 hours later my watch was at my door in Atlanta. I am very grateful for his exceptional service!
Emmanuel Castro
Jun 12, 2022
Had a wonderful experience here, looked for a solid gold chain and Abdul was able to work with me on a solid price for a beautiful 24 inch chain, highly recommended great people
Edward Limoges
May 11, 2022
Mr Tharoo and his team are genuinely wonderful folks. I came in on a whim and they guided me through a high end watch selection and followed up a number of weeks later to ensure I was still happy with my purchase. I will be visiting again the next time I am in Orlando.
Leanne Russlee Hyde-Jones
Apr 19, 2022
We went in to look for a new Ring, the staff were truly amazing. The owner was very friendly and helpful. He gave our Daughter a ring and our son a baseball cap. We explained that we were leaving soon and they had the new Ring made to measure overnight. Excellent service
Darrin Carroll
Feb 07, 2022
When we go to Orlando we always make a point of visiting Tharoo&Co. We have made several purchases over the years. Abdul has always looked after us and his knowledge of the jewellery business ensures you get a great price for top quality goods. Can't recommend highly enough
Tristan Henderson-Hurst
Jan 16, 2022
Amazing experience from Abdul and Claudia. Walked me through the whole process of buying my engagement ring. Thank you both very much for sharing this experience and knowledge with me. She loved the ring!
Ayman Nakhla
Nov 27, 2021
Great experience, worth my trip to Orlando. The owner and the staff was very friendly and personable, quilt items of jewelry and luxury watches. I highly recommend Tharoo &Co Jewelers! Thank you for the business.
Treyveon Kelly
Jul 29, 2021
The owner was there they were great I will most definitely go bck
Master Chief
Jun 05, 2021
Came to buy a nice solid gold chain from the owner himself Abdul I am super pleased with the quality jewelry he Has in his store and the prices are really good. The service is amazing and the employees are super knowledgeable. I am really happy with my purchase thank you again.
Tracy Kleist
May 29, 2021
Great experience! Walked in without any expectations and left with a number of great pieces of jewelry and Tiffany sunglasses (40% off!). The owner was very personable and friendly. No pressure to buy. Great variety of quality items! Definitely worth the trip!
Ronnie Webb
May 14, 2021
Thank you Mr. Tharoo very much for the beautiful "Spring Dance." You are truly a man of your word dedicated to pleasing your customers and making sure they love the items you sell, and for that I am grateful. Have a great day!
Tony T.
May 02, 2021
I've been looking to purchase a Tag Heuer Aquaracer for a little while and came across Tharoo when looking up ADs in my area. After calling and verifying that they had the model I was looking for in stock, I decided to make the drive to visit the store and I'm glad I did. The Tharoo family was friendly and easy to work with. My watch purchase was so pleasant, I also decided to get earrings for my wife. Tharoo will now be my main jeweler even though they are on the other side of town from my house. I will hopefully be back soon to purchase a skeleton Carrera that also caught my eye. Their selection of Tags is great.
Manuel De Jesus
Apr 28, 2021
Look I'm for out of town went to go get my necklace fix the clasp needed to be replaced was told one price over the phone came in left the necklace was given a price that was totally different for a totally different karat ask them how much it would cost to replace the original class gave me a mark up price on a different karat gold and then had the nerve to ask me if the necklace was real like you didn't even check it made me feel some type away, Me personally I have a lot of jewelry that was my work necklace that means a lot to me for safety reasons and some people don't understand and just try to get over on people and I feel that he try to get over on me plain and simple.
Paul Watkins
Apr 19, 2021
When you first walk in to this establishment you can really feel the love and the employees and owners wanted to make your shopping experience personalized. Me and my husband has purchased several things from them including Pandora charms, 2 wedding rings. All priced to perfection. They are now like family. I would like anyone or visiting tourists to stop in and visit. I promise it's an experience you will never forget
G. Alvarez
Mar 03, 2021
Excellent customer service. Maria was very helpful and pleasant. The owner also went out of his way make us feel welcomed. We were very happy with our purchase. Highly recommended.
Loretto Steinmetz
Feb 13, 2021
Abdul went above and beyond to help us with our wedding gift for our grandson. Excellent customer service. We highly recommend Tharoo & Co.
Hans Thibodeau
Mar 05, 2020
I don't have a service like that before. juste the best tissot dealer and jewelry dealer I ever seen
Deanna D.
Jan 26, 2020
Amazing experience. The owner is so friendly and helpful. I highly recommend visiting this beautiful jewelry place. Also, ask about the miracle donation box that helps towards preemie babies. The owners granddaughter was a preemie and now helps others. A wonderful heart warming visit.
Emma Lloyd
Sep 25, 2019
Shopped here every year on holiday, very attentive staff and good prices.
Sylvia Morris
Sep 22, 2019
Claudia was fantastic, she is polite and helpful. She kept us up to date to when our purchase was going to be in the store. Claudia and the rest of the staff were amazing. thank you
Cassandra H.
Jul 13, 2019
Tharoo & Co is the best place to purchase jewelry! My first purchase was a Pandora bracelet and charm. The prices are affordable and the selection is awesome! Today my husband upgraded my wedding ring and it is GORGEOUS! Abdul and his staff are friendly, professional and very knowledgeable. Needless to say, we're customers for life. I would HIGHLY RECOMMEND if you're looking for something special or just want to treat yourself or a special someone to a lovely piece of jewelry, Tharoo & Co is the place to shop.
Raymond S.
Apr 05, 2019
Tharoo & Co. is a must stop when at Point Orlando. Abdul and his staff go beyond customer service, they make you feel like family from the time you walk in the door to far after your purchase. Claudia has assisted me over the past several years when buying 2 Tissot watches and a gold bracelet. Tharoo even helped with changing my watch band to red.

I love it! I'm addressed by my given name Raymond when I come through the door. I'm only a winter resident in Orlando but will never purchase elsewhere. Thank you Abdul for your sincerity and friendship.
Kim B.
Jan 21, 2019
My name is Kim Bates and I recently had an issue with a Rado watch I had purchased from them. The people I spoke with were Sanam and Abdul. They were very kind and spent a great deal of time with me. Althought the watch ultimately had to be sent back to the manufacturer I felt the minute we spoke they were genuinely concerned and treated me with the utmost of respect and professionalism. I wish them the very best!
Jim A.
Nov 12, 2017
Great service from friendly and knowledgeable people. Will stop back next time we need a watch!
Nancy A.
Nov 11, 2017
My husband surprised me with a Tag Heuer! Very nice staff-friendly and patient & good pricing. We both would recommend and go back if in town.
Laura H.
Oct 12, 2017
This has to be some of the worst customer service from a supposed high end jeweler. I guess they cater to the tourist crowd so really don't care about repeat customers. After waiting 3 days for Abdul to be available, as he is the only one qualified to change a Rado battery, I drive across town after working 12 hours for FEMA to be told he was not available as I was told earlier that day he would be there at 4:30 so arrived about 5:30.

The gal did call him after I asked her to and I was told he was 45 minutes away and I could not leave the watch because he'd need to look at it. Now I am from Southern California and my experience with this type of establishment would have been to leave the watch and it would be looked at and they would let you know the diagnosis and discuss how to proceed. Most likely they would have offered some type of situation to make the customer feel valued. Not at this place. Very sad way to treat a customer.
Lisa M.
Feb 15, 2017
Jewelry isnt the only gem you find here. Everyone was so helpful. Thank you so much for the time and effort put into helping me design the perfect earrings.
Patti P.
Jun 01, 2015
Very pretty things and nice quality. However, my boyfriend bought my engagement ring there when we out of town on business and was led to believe they would size it for us before we headed home. When we return to jewelry store after he purchased ring and presented it to me it wasn't possible. It was very disappointing, and misleading. I guess it teaches you to do business from people you know in your town.