The family connection to the gem and jewelry industry started after arriving in Israel from Afghanistan. Effie, the oldest brother, took his experience and skill in the area of diamonds and moved to the U.S. in 1984. Moshe and Yehuda immigrated to the U.S. and the brothers opened a business trading and selling diamonds, rubies and sapphires under the name Variety Gem.
The jewelry business began when a customer owing money decided to barter molds of jewelry instead of paying the bill. By 1986 Variety placed its first advertisement in the trade press for a diamond ring with onyx.
The jewelry business began when a customer owing money decided to barter molds of jewelry instead of paying the bill. By 1986 Variety placed its first advertisement in the trade press for a diamond ring with onyx.
Services
We offer a wide selection of fine bridal jewelry, fashion jewelry, diamond rings, precious stone rings, semi precious stone rings, diamond platinum rings, gemstone in 14K gold and platinum for any occasion. We take pride in our manufacturing in the USA. Our diamond jewelry products certified from Gemological Institute of America (GIA), standard diamond grading laboratory. All of our diamonds are graded according to the jewelry industry's strict Gemological Institute of America (GIA) approved standards.
Diamond proportion is very important. Round brilliant diamonds are usually cut with 58 facets. The proportionional similarity of these facets on the diamond affect how much light will be reflected to the viewer. The better the cut, the more the diamond will sparkle. Ask for the table percentage. A good table percentage is between 55-60%.
While beautiful, it is really too soft for use in jewelry as the gold would literally bend out of shape. You will often see antique 22k gold jewelry in museums. We do not use nor recommend below 14k as the color is not an attractive, rich hue at this percentage. Although this is the minimum legal karatage allowed to be called gold in the US, we do not use nor recommend it for jewelry.
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