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Sethi Couture Each of the designs is purposefully imagined with the intention of elevating everyday life while embodying heirloom quality that can be cherished and passed down for generations to come. Sethi Couture is designed using the exquisite allure of natural color diamonds, alongside beautiful white rose, briolette, and old mine cuts. Elegant jewels are created with lively hues and unexpected cuts that delight the eye and capture emotion. Our signature style depicts an old world charm yet contemporary glamour, evoking a rich history and timelessness.

Set upon the backdrop of 18kt gold, the colorfully captivating pieces transcend time, place, and occasion. The Sethi Couture woman treasures jewelry as a way to elevate the everyday. She rejoices in her independence and confidence in defining her own style with life’s little luxuries. She is inclined towards natural beauty, romance and tradition with modern grace and looks forward to passing down these aspects of her life to the loved ones around her.
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Bold to delicate but always elegant, our stud, linear, drop, and hoop earrings come in an array of natural color diamonds and 18K gold. We believe in celebrating a rich history and embracing our roots. This inspires us to design our pieces with delicate details which evokes our connection to where we came from.
Sethi Couture was founded in 2009 in San Francisco by designing sisters Pratima and Prerna Sethi with a simple philosophy of "Elevate the Everyday." Raised by parents who are purveyors of rare and unusual diamonds, Pratima and Prerna were surrounded by the most exquisite stones at an early age and so their childhood included an education in antique, vintage cuts, and rare natural color diamonds. The idea of a career in traditional jewelry, however, was not in their stars immediately. Instead, they set out on a different path.
Celebrate with elegant charms to add to your mementos whether a medallion style, a motif or an engraved letter to the P.S. Collection charms. Let these charms capture your special moment in time and create your unique neck story.
Our newest capsule collection of bands takes your favorite classic and signature styles and infuses a rainbow of color in the unexpected use of sapphire gemstones. A limited edition, pre-order only, Sethi Couture introduces the color of it all - pink, orange, yellow, green, blue, and purple sapphires in fun and playful stacking rings.
Derived from the Hindi word for gold, the Sona Collection features eight distinctly elegant expressions of Sethi Couture bands. Each ring is crafted in 18K yellow, white and rose gold with unique textures to create a striking complement to your Sethi stack. These bands give your stack a pause, a moment that anchors your stack with a solid gold foundation.
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Angela G.
Nov 09, 2018
just beautiful jewlery the talent the uniqueness of each piece some ate so dainty not big just beautiful