Loring

Jason, Jody, and Chris went above and beyond to help me find the perfect Rolex. Loring and Co is a wonderful organization with knowledgeable and trustworthy associates!

We recently moved to Huntsville, and when it was time to have my watch serviced I turned to Loring & Co. They have an in-house Rolex certified watchmaker and service center, which is quite rare - something even dealers in major cities lack. Although my watch came back from service with an issue (no one is perfect), Loring & Co stood behind their work and fixed the issue promptly.

Their sales team is also great. Jody and Chris take the time to explain all the features and rich history of their timepieces - even to my five year old son. And, I am always treated with respect and attention, regardless if I come in after work wearing a shirt and tie, or after doing yard work. Loring & Co. is a class act, and my family will be going back when it comes time to celebrate a milestone.

Very nice store. Everyone was polite and answered all my questions. Can't wait for my Rolex and purchasing it from them.

It's a treat to come in and see what's available! From Jewelry to watches, pens and gifts. Even if it's just to look around or say hi it's always worth a stop.

I like shiny, nice things. Unfortunately, and I'm not sure why, this place left me feeling far from happy. All I wanted was to peruse their watches, in hopes of finding one that was a good fit for my dad's birthday. Now, I am not an expert but I know a *few* things about watches. I'm also not a person who drapes themselves in obvious name brands, but I know good customer service at "fancy" stores.

These folks need to call the Cartier store in Atlanta or Hermes in KoP for some customer service tips. Anyway.walked in and was told we'd have to wait for "one of the guys" to help us. I didn't catch the name of the man who helped us (nor did he offer us a card or anything), but it was obvious he quickly sized us up as "people not worthy of his time." After telling him what we wanted, he pushed an entry model Tag Heuer because "it's part of the big five brands." (I'd love to know what he thought the other four were, but I digress.) I'm not a Tag fan, so he then--despite my saying I'm not a huge watch fan--pushed a gargantuan Tudor.

When I inquired about some of their used watches, he just said "oh those are in the thousands" and stared. (Ummm, okay?) So, I asked if they ever got in any other Swiss brands or knew of a vendor--and used Jaeger-LeCoultre as an example. He told me to, wait for it, "look at a department store in town" or "inquire at Bridge Street" which was both comical and insulting given that I was wearing one.

And so we left, confused as to why we went in the first place. Practical notes: it's in the same building as a Starbucks and the parking lot is small, so good luck battling every soccer mom and her SUV. Staff will mask up if you are wearing one, which is a good thing (in my book) and they have absolutely zero Rolexes in stock.

Cory and Zack are very professional and a joy to do business with. They are both very knowledgable and share their knowledge in a way that connects with the customer.

If you are looking for something nice, this is the place! There are many other jewelry stores that I pass on my 1.5 hour drive to this store but it's well worth the trip. Seems like when you browse around, every case gets better! Everyone is so nice and helpful. Great place and superior customer service. This is my go to spot for anything jewelry!

A wonderful experience! Jason and Corey make you feel like your at home. Very knowledgeable and great to be around!

I had the pleasure of driving in to Huntsville from Murfreesboro, TN to visit with Loring & Co. Jewelers today. After speaking with Jason on the phone the prior week about a few Rolex watches for my wife and I, I knew this establishment was gonna be a great experience. Let me tell you, they didn't disappoint. I spoke with everyone in the store, and all the staff was incredibly kind and knowledgable.

I was never pressured to buy a difference timepiece, even though the watches I would like are more difficult to come by. As a true watch junky, I really appreciate that kind of service. Even though I did not leave with a watch today, I can tell this is the kind of business that makes real connections with clients, and I look forward to making many purchases with them in the near future.

I apologize for the delayed review. I visited Loring about six months ago after leaving the gym. I had been meaning to stop and look for a new Rolex for a while but never had the time until that day. I was a bit "underdressed" but didn't think it would matter if I was wearing athletic gear and a sweatshirt so I went in anyway. After looking at the watches I finally narrowed it down to 2-3 that I was interested in.

After tracking down a sales associate (no one had offered me any assistance) I asked if I could see one of the watches. The lady helping me looked me right in the eye and said "We only open the case for serious buyers". I was completely taken aback and said "Thanks" and marched right out of the store. How incredibly rude. Something Loring needs to realize is that in a place like Huntsville, Alabama that the appearance of some customers may be deceiving.

The guy wearing jeans and a sweatshirt and driving a beat up pickup truck might be a multimillionaire in this town. That's just the nature of Huntsville. Loring lost out on a good sale that day. I was prepared to buy BOTH watches I liked that day. I ended up buying the Rolexs I wanted, but not from Loring and Co.

I recently had a wonderful experience at Loring and Co. I was looking for a specific watch that no one in the entire State of Tennessee had in stock. I called Loring and Co. as they were an Authorized Dealer listed on Tudor's website. I had never done business with them. I asked if they had the watch in stock. They did. I took a chance and asked if they could hold it for me for a day or so until I could get down there. Surprisingly, they did.

This was my first time buying a nice watch. The experience was far better than I could have imagined. Trent and his staff treated my son and I like we had been customers for years. The experience made an impact on my son as well. That night he downloaded a matching Tudor Black Bay face to his Apple Watch to match mine. I look forward to doing business with them in the future.

Well worthy of a 5 star rating. Remarkably friendly and helpful. Very professional staff.

Great experience! I have been working with Jason, Trent and team and have had a fantastic experience. Everyone is extremely knowledgeable and a joy to work with. Best Jeweler in the area!

By far the best retail experience I have ever had! I have read so many horror stories about Rolex AD's, but Trent and Jason proved them wrong. We made the 2.5 hour trip as soon as Jason called and said my watch was ready at my convenience. Trent and Jason treated me and my family like old friends. Thank you both once again for an amazing experience and an amazing watch! First class all around! The only place we will ever ship for jewelry again!

My now husband bought my engagement ring here from Trent and to say it is perfect is an understatement! I receive compliments on it daily! We will continue to buy jewelry here in the future! Excellent customer service!

Very honored to be able to purchase my first Rolex from them. Very knowledgeable and friendly to come in and pop around for a small chat. Fair prices and willing to work with you. Absolutely excited everyday I look at it. Ask for Corey and he will help you out!

Jason Nelson was an absolute gem of a person to work with unlike the pretentious sales associates I have met with in Atlanta. There are more than a few reasons I would suggest going to Loring&Co if you are looking to buy a Rolex. 1. Great customer service, 2. Transparency into the wait times to getting sought after Rolex models, 3. No judgement on not having prior history with the store and showing up to buy a Rolex. 4.

They seemed to treat each customer fairly and equally and not judging a book by its cover. 5. They have a tastefully curated selection of jewelry for your SO. Jason was very professional and non-judgemental in his interaction with me. He understood that I was looking for my first of many Rolexes that I would use to commemorate personal milestones with.

He was understanding that I was not a collector but was someone who would always buy a watch at a milestone and wear it on the regular. I walked out a happy customer wearing the watch I just purchased and looking forward to my next trip to the store. I will be recommending your store to other colleagues for all of their jewelry needs.

Beautiful store with superb customer service. My husband bought a Rolex Watch and Orbita Watchwinder from Cory on November 22nd for our 25th Anniversary which is December 2nd. My husband and I returned on Dec 3, 2019. I cannot remember the blonde gentleman's name that fitted and thoroughly explained the watch to me. He was very knowledgeable and had a pleasant personality. The complimentary Starbucks was appreciated!

Jason and the staff were great to deal with. I had been searching for a particular watch. I had to be placed on a waiting list and they kept me informed throughout the process. When my watch arrived and I went to the store to pick it up everyone greeted me when I entered and made the experience memorable. Jason took time to explain the watch to him and how to use it. At no time did I feel rushed. They made me feel valued. I recommend Loring and Co. to everyone.

Although they cannot help me with my watch repair I'm still giving them five stars. All of the stuff that I interacted with were very friendly polite courteous and helpful. The shop itself was very clean and well organized and generally pleasant. Since they do not have a watchmaker/ repair person in house, they referred me to another place of business that may be helpful.

I am pleased with my visit and will definitely consider coming back when I need a new watch or other jewelry. Everything in the shop looked classy and beautiful and it had an overall nice vibe.

I purchased my very first David Herman here. There service was spectacular from start to finish. I have larger wrists so they were able to order a custom size and get me measured properly. It took about 8 weeks for David Yurman to make and they called me as soon as it arrived. Since, my family has purchased several watches and pieces of jewelry. Great experiences and even better to shop locally.

Family run jewelry store and Trent was so helpful. He got in the diamonds I wanted for the price I wanted. He was helpful and even let me take home the diamond to compare. Great selection of jewelry and one of the best places in Huntsville to shop for a watch. Although I didn't choose to go with Loring I would 100% come back.

My fiance and I live in Atlanta, but I used to travel to Huntsville every week to work. I was a regular at the Starbucks off of Airport Road and every time I went in I would glance at the beautiful store next door. One weekend while visiting some friends I mentioned to my boyfriend at the time that I'd always wanted to go in because it looked like such a nice place.

Seven months later, much to my surprise he proposed with a beautiful cushion cut stone with a halo setting and pave band and I fell in love with my ring. When I found out he drove all the way to Huntsville I was so shocked, but not surprised. He said after searching high and low in Atlanta (Buckhead, Alpharetta, etc.) he never found as great as a quality, price, or as "sexy of a ring" anywhere else.

He raved about Jason and when I drove down to go for a cleaning and to get my stones checked I could see why. Jason has to be one of THE kindest, nicest, personable, caring people ever. Never did I feel like he wasn't genuine and I legit just think that he absolutely loves doing what he does (and Oh- he does it well!) and the people he works with.

Since then I've told friends, family and co workers from Georgia to Michigan to Virginia that if they ever need quality, beautiful rings, etc. Loring & Co. is the place to go if they can make it and Jason is the person to see. Undoubtedly my fiance and I are going to purchase our wedding bands here and I am SO excited about the experience!

Loring & Co. is awesome! My husband got my wedding set from Loring, and I returned to purchase his wedding band. Both times we dealt with Jason, the watch specialist. When he and I both went to look for rings, Jason was very informative and helpful in educating us on the difference between the types of settings, metals, and diamonds. This was probably the ninth or tenth store that we had visited, and not once received the type of service we got at Loring.

We never felt pressured to buy, which was very important to us. We decided on a setting (Michael B.) and my husband returned to purchase the rings and diamond. He has told me so many times how wonderful Jason was during the whole process. He allowed my husband to take diamonds outside to look in the sunlight, and to see diamonds through the microscopes.

He helped my husband pick out the best quality for the price range, and in the end he got some really beautiful rings (in my opinion of course!). After our engagement, I returned a few times for a ring cleaning, and Jason was there every time and remembered us. We also returned to pick out my husband's ring, for which he gave us a discount for being repeat customers (he also gave my husband's parents a discount for some jewelry they purchased).

Even though we now live miles away, I intend on using Loring and Jason as our main jeweler for as long as we can. They have the best customer service and a great selection of high end jewelry and watches.