Our beautiful 6000 square foot store at Coconut Point in Estero, Florida allows customers to choose from the largest selection of GIA loose certified diamonds and designer engagement rings under one roof. Our educated team is here to help guide you in your decisions, and our vast selection ensures a gift for each of life's special moments. Choose from thousands of GIA certified loose certified diamonds at the most competitive prices in the world. All diamonds are sourced from a small number of carefully selected mines that are committed to the highest business, social, ethical and environmental standards.
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Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift's recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. We would like to change that.
Jason and Todd know exactly how important diamond studs are to your collection. When it comes to classic diamond jewelry, there is no better gift or self purchase than a pair of diamond studs. They fit, mix and match with every outfit, style and occasion, from daytime casual to ballroom nights! We hand-select each and every diamond that we sell and guarantee that you will not find a better price, or a better diamond, in any store or on any website.
Looking for that perfect Diamond Bracelet? You know, the kind that goes with every style and always looks perfect. With a Diamond Tennis Bracelet, you will always have the perfect bracelets to mix, match and stack! Jason and Todd hand select every diamond, to ensure your tennis bracelet shines bright and enhances any style. We guarantee that you will not find a better diamond in any store or on any website.
A custom made item involves a significant time commitment both in concept, design and execution. The results speak for themselves. We specialize in creating custom handcrafted jewelry to meet your individual desires. Imagine owning a high quality, finely crafted design made just for you - a composite of your desires and your ideas, along with our advice, design abilities and technical execution. There is nothing like the experience of having your engagement or wedding rings personalized and uniquely designed just for you.
Reviews (23)
Matthew Gallego
Jun 25, 2022
I recently went in to Jason & Todd's Diamond District May 20th, 2022 just to look at engagement rings. When I walked in I was greeted immediately and taken care of right away, my experience at Diamond District was amazing with the help of Oni Montalvo. Mr. Montalvo probably spent almost 2 hours with me explaining and showing me an endless amount of engagement ring settings and then endless amounts of loose diamonds to choose from within whatever your budget may look like. Oni went over the history of diamonds and with his knowledge and expertise in the industry he took time out to find the right fit for my fiance's engagement ring.
He made me feel welcomed with excellent customer service and personal advice without trying to sell me something I didn't want. I can proudly say your experience at the Diamond District is extraordinary and they truly make you feel like you're part of the Diamond District Family. I will be shopping with Oni Montalvo and the Diamond District for our wedding bands and for all our jewelry needs for years to come.
He made me feel welcomed with excellent customer service and personal advice without trying to sell me something I didn't want. I can proudly say your experience at the Diamond District is extraordinary and they truly make you feel like you're part of the Diamond District Family. I will be shopping with Oni Montalvo and the Diamond District for our wedding bands and for all our jewelry needs for years to come.
Just Thankful
May 29, 2022
So I had my wife's best friend pretend like she was ring shopping and they went to Diamond District and they had an amazing time with Mark M so I'm back today and I purchased the ring my wife picked out. The a service was excellent, Mark was great, genuine and fun to converse with. Last but not least the entire staff said hello to me, thanked me and wished me a happy anniversary. That's top-notch service.
Therese Menefee
May 11, 2022
Hilde helped us and was beyond amazing from start to finish! From asking questions of what we were looking for, the styles we were looking for and within moments of speaking with us, saw our personalities and was able to show us pieces that were absolutely perfect! We are so thankful for her help in purchasing our wedding bands and my mother's day necklace! Hilde is so personable and truly touched our lives today, by the end we were hugging goodbye! We will definitely be back to see her with our future needs! Thank you Hilde and Diamond District for being so great!
Joseph C. I.
Apr 23, 2022
E. M.
Apr 11, 2022
Diamond District is the best place in every sense if you're looking for great service, prices and quality. Their jeweler named Julian is the BEST! He takes pride in his work and is simply the best I have ever seen and I've dealt with many jewelry stores and jewelers. These people genuinely try to please. Keep up the good work!
Sydney Mott
Mar 27, 2022
I had a great first experience at Diamond District in Estero, FL! The staff was very welcoming and accommodating. I looked at rings (and found my wedding band!) with Song who was so helpful and informative. Not to mention the quality of their jewelry was outstanding, the prices were right! I can't wait to continue visiting them. 10/10! 5 stars!
Nicola Wakelin
Feb 10, 2022
The customer service at the Diamond District is phenomenal. Mark took great care to help us find the perfect diamond and then the perfect setting. He made it easy by getting to know us and then making great suggestions. I highly recommend the Diamond District and will not hesitate to go back from my future jewelry needs.
Hannah M.
Feb 06, 2022
I met with Song to re-design my engagement ring. We looked at some examples of what I could do. They then created digital cad images of what my ring would look like, we made edits till I was satisfied. The custom ring came out better than expected! It is beautiful and I cant wait to go back and design my band! Song made designing the ring easy, and I was able to trust them with grandma's diamond!
Justin Ladd
Jan 22, 2022
Jamie K.
Jan 16, 2022
Great jewelry store. We have bought many pieces from Jason and Todd over the years and it is always a pleasure to shop there. Every one is extremely nice and professional. We have worked with many employees there and they are the best, even former employees don't talk bad about them. Huge selection of diamonds. No pressure. Beautiful store. Great prices. Great selection.
Britt L.
Jan 08, 2022
I cannot say enough amazing things about Diamond District, and specifically Jay! He is always wonderful to work with, has a vast amount of knowledge when it comes to settings and custom designs! We have been going to him for the past three years and would 100% recommend him to anyone looking for someone who is kind, personable, and not pushy at all! We cannot say enough great things about Jay!
Mitchell W.
Sep 15, 2021
About a year ago I was interested in purchasing a diamond & also needed a Platinum ring sized down. Rather than call old sources & deal with mailing, shipping etc I decided to establish a relationship with a local business. With over 40 years in high end fine jewelry manufacturing on a national level & recently relocating to SW Fla, I was familiar with most of the retailers here.
From previous dealings & experiences with 2 other businesses (1 featuring Pre Owned Rolexes, ) & the other a satellite store from a Naples home, I was quoted in the $150 -175 range to size down a platiunum band a 1/4 size. I ignored the "Rolex" store based on previous dealings knowing their PricePoint over Quality priorities. When visiting Diamond district they did a quality sizing (on premises) for $90.00!
Soon after I was interested in purchasing a diamond in the 1 -1.50 ct range. I had a clear idea of what I liked as far as color, cut, etc from experience & followed up with Shane on getting some stones, knowing diamonds are not marked up anywhere near what the public assumes. I wasn't interested in calling old sources & dealing with the shipping costs & times & wanted to have a local jeweler I could trust & relate to, & after seeing their available inventory & quotes, they were as good if not better than I would have gotten. They've gone above & beyond taking care of other things too.
If you're in the market for quality jewelery or stones (including better designers) at fair prices visit Diamond District & check them out. You'll be treated well. I worked with Shane, but honestly all the staff there couldn't be more pleasant & helpful with the level of service & attention you deserve. Kudos to the "Brothers" for a great experience!
From previous dealings & experiences with 2 other businesses (1 featuring Pre Owned Rolexes, ) & the other a satellite store from a Naples home, I was quoted in the $150 -175 range to size down a platiunum band a 1/4 size. I ignored the "Rolex" store based on previous dealings knowing their PricePoint over Quality priorities. When visiting Diamond district they did a quality sizing (on premises) for $90.00!
Soon after I was interested in purchasing a diamond in the 1 -1.50 ct range. I had a clear idea of what I liked as far as color, cut, etc from experience & followed up with Shane on getting some stones, knowing diamonds are not marked up anywhere near what the public assumes. I wasn't interested in calling old sources & dealing with the shipping costs & times & wanted to have a local jeweler I could trust & relate to, & after seeing their available inventory & quotes, they were as good if not better than I would have gotten. They've gone above & beyond taking care of other things too.
If you're in the market for quality jewelery or stones (including better designers) at fair prices visit Diamond District & check them out. You'll be treated well. I worked with Shane, but honestly all the staff there couldn't be more pleasant & helpful with the level of service & attention you deserve. Kudos to the "Brothers" for a great experience!
Meghan A.
Mar 23, 2020
Ever since my fiance purchased my engagement ring, I have visited diamond district numerous times to get it cleaned and to find my wedding band. I have always had such immediate and friendly service. Oni helped me find my perfect wedding band and helped workout and amazing price for us! Amidst the craziness of the COVID-19 outbreak, I went to pick up my ring recently and had no idea they were closed for a week but needed it urgently before my wedding in a few days. Jason and Todd responded to my frantic email within minutes and arranged to get me my wedding band within that next hour! Such amazing customer service and although it's a drive for me from Cape Coral, it's worth it every time!
Judith M.
Feb 05, 2020
My husband wanted to buy me a special diamond ring for an anniversary present. We visited the major nearby other diamond stores in Naples and found the Diamond District to be superior. Robert was very knowledgeable, educating us on the grading system, trade offs and options. He showed us with a loop, then scope and showed us reports and certifications.
In the end, I decided on a high quality stone, and my mother's setting. He was very patient while I thought about what I wanted, visited other places, and learned. We visited the store several times weighing options until we decide They set it and adjusted the size to fit. They will provide papers for your selection and an offer for future trade in at the price you pay. Terrific service.
In the end they had the stone I wanted. Also Todd the owner gave us a very good price. We were surprised how much more we got for the cost. So if you want a diamond, highly recommend you go there. I had never been there before and did not know them. Wish I had gotten the ring earlier in my life, enjoying it now. I am thrilled and so is hubby!
In the end, I decided on a high quality stone, and my mother's setting. He was very patient while I thought about what I wanted, visited other places, and learned. We visited the store several times weighing options until we decide They set it and adjusted the size to fit. They will provide papers for your selection and an offer for future trade in at the price you pay. Terrific service.
In the end they had the stone I wanted. Also Todd the owner gave us a very good price. We were surprised how much more we got for the cost. So if you want a diamond, highly recommend you go there. I had never been there before and did not know them. Wish I had gotten the ring earlier in my life, enjoying it now. I am thrilled and so is hubby!
Brenda L.
Nov 29, 2019
Jasmine R.
Mar 31, 2019
I must say the environment is beyond amazing. I am a high maintenance person and they made every accommodation. From when I walked in I was asked to sit at one of the desk. Which have the cutest + flavorful little candies. Diamond District bottle of water & a knowledgeable sales representative. I highly recommend!.
Bob P.
Jul 07, 2018
My wife and I recently celebrated our 29th wedding anniversary, as usual I waited until the last minute to buy a gift for my wife. I went to the Diamond District on my lunch hour. I meet with Warren Block, he asked me a few questions showed me a few necklaces in the price range. I purchase a beautiful diamond necklace, at an excellent price and was done in under 20 minutes! My wife loved his choice! Thanks Jason, and Warren for making the experience exceptional! I highly recommend this store. Bob P.
Brian E.
Nov 30, 2017
Have only been once but was impressed by the friendly and helpful staff. The place was extremely clean and very accommodating. There are tons of people working at one given time so you're never waiting around for help. They have a pretty good selection at a reasonable price. And on the least important but cool side, they offer you a beverage while you peruse, and a $10 Starbucks card for checking in on Yelp. Cannot beat that even if you're just there to price things out.
Jess M.
Oct 28, 2016
A girls dream turned a women's reality thanks to Robert at the Diamond District. With only a few weeks to pick out a ring, plan a wedding and pack our bags to what would be the most memorable beginning to our love story Jeremy and I started by picking out a ring. After having a loose Pinterest idea of what is now reality we had to put a lot of faith, hope and more importantly prays into a process that we were un familiar with. Robert and the staff at The Diamond District were not only accommodating, friendly and personable but clearly passionate.
Not just about what they do but the process and the experience a couple has while going threw the ring selection process. With only 10 days left until the wedding and a Jewish designer who was on holiday the reality that potentially not having "my ring" became all to clear. Thankfully, this was un acceptable to Robert and the team at The Diamond District their designers were able to make a custom designed replica of our selected setting within days and deliver a product that far exceeded our expectations.
Not only did the re design the base of the setting in order to ensure that the diamond we selected show its brilliance but the they finished it in record time (5 days to be exact). With a gracious and full heart Jeremy and I want to thank each and every individual that played a part in making our dream come true. Thank you for all your hard work, passion and expertise in making our engagement and forever so special. Mr. and Mrs. Jeremy Hagan
Not just about what they do but the process and the experience a couple has while going threw the ring selection process. With only 10 days left until the wedding and a Jewish designer who was on holiday the reality that potentially not having "my ring" became all to clear. Thankfully, this was un acceptable to Robert and the team at The Diamond District their designers were able to make a custom designed replica of our selected setting within days and deliver a product that far exceeded our expectations.
Not only did the re design the base of the setting in order to ensure that the diamond we selected show its brilliance but the they finished it in record time (5 days to be exact). With a gracious and full heart Jeremy and I want to thank each and every individual that played a part in making our dream come true. Thank you for all your hard work, passion and expertise in making our engagement and forever so special. Mr. and Mrs. Jeremy Hagan
Steve R.
Apr 02, 2016
Shopping at this store was an awesome experience. The Sales Associate, Heather, was so helpful & knowledgable, make our day in terms of buying a beautiful piece of jewelry for my wife. She made several suggestions that definitely met our needs. The store was refreshing to shop at & had a extensive variety of items ranging in price and quality. After shopping for jewelry for over 20 years in the FM area, we found this store as well as the staff were the very best in all respects. Having staff like Heather with her infectious enthusiasm & her wealth of knowledge made our purchasing a most enjoyable experience. She was more interested in ensuring our needs were fully being met & not just making a sale. A definite asset to this Store!
Roxanne B.
Dec 19, 2015
I came in one day in October after work to buy a diamond ring for myself (I recently got engaged, and while my fiance and I are somewhat non-traditional, I wanted to celebrate this and many other wonderful things that have recently transpired in my life). I'd done a lot of research and talked to a lot of people about where to go, and all signs pointed here.
Upon arriving, I was greeted by Warren, who began by finding out what I was looking for and helping me to narrow down my choices. He was highly knowledgeable and clearly very passionate about and experienced with fine jewelry, but also completely unassuming; some jewelers seem to be quite stuffy, but I didn't get this impression at all from either him or the store as a whole.
He really got to know me, and in the course of conversation, it came up that none of the employees work on commission, so I knew his interest in helping me was genuine. He guided me to a ForeverMark diamond, which I learned were often significantly less expensive than traditional diamonds, AND of much higher quality (less than 1% of the world's diamonds have enough quality to qualify, and the store is the only in SWFL to carry them). They're also sourced ethically and from a branch of DeBeers that promotes the advancement of women, both of which are very important factors to me. Warren had a printout, from which he found three stones that fit what I wanted.
I ended up choosing a 1.52-carat radiant-cut diamond (for the same price of another brand, it would've been almost 40% more for lesser quality, plus raising ethical questions about its sourcing). They have literally hundreds of bands to choose from from a wide variety of brands; I also found exactly what I had in mind in this regard. The initial fitting was a tiny bit too big, but they have a goldsmith in-house who was able to adjust it for the next day. Financing was a breeze; 0% interest for two years.
Although I have excellent credit, I got the impression they'll work to get you the best deal possible. I also learned that they'll clean your ring for free at any time, and upon registering on the ForeverMark website, I got a free cleansing kit in the mail. (Diamonds can also be cleaned with isopropbyl alcohol.) In sum, I would strongly recommend Diamond District to anyone. If you have any other questions, please feel free to message me--I'll be happy to give you any other details about my experiences.
Upon arriving, I was greeted by Warren, who began by finding out what I was looking for and helping me to narrow down my choices. He was highly knowledgeable and clearly very passionate about and experienced with fine jewelry, but also completely unassuming; some jewelers seem to be quite stuffy, but I didn't get this impression at all from either him or the store as a whole.
He really got to know me, and in the course of conversation, it came up that none of the employees work on commission, so I knew his interest in helping me was genuine. He guided me to a ForeverMark diamond, which I learned were often significantly less expensive than traditional diamonds, AND of much higher quality (less than 1% of the world's diamonds have enough quality to qualify, and the store is the only in SWFL to carry them). They're also sourced ethically and from a branch of DeBeers that promotes the advancement of women, both of which are very important factors to me. Warren had a printout, from which he found three stones that fit what I wanted.
I ended up choosing a 1.52-carat radiant-cut diamond (for the same price of another brand, it would've been almost 40% more for lesser quality, plus raising ethical questions about its sourcing). They have literally hundreds of bands to choose from from a wide variety of brands; I also found exactly what I had in mind in this regard. The initial fitting was a tiny bit too big, but they have a goldsmith in-house who was able to adjust it for the next day. Financing was a breeze; 0% interest for two years.
Although I have excellent credit, I got the impression they'll work to get you the best deal possible. I also learned that they'll clean your ring for free at any time, and upon registering on the ForeverMark website, I got a free cleansing kit in the mail. (Diamonds can also be cleaned with isopropbyl alcohol.) In sum, I would strongly recommend Diamond District to anyone. If you have any other questions, please feel free to message me--I'll be happy to give you any other details about my experiences.
Stephanie H.
Sep 23, 2015
Adrienne K.
Aug 07, 2014
This place will always be so special to me! Three years ago, while I was living in SWFL, and my now husband was living in California, he purchased my engagement ring! My husband worked with Song who assisted him through the purchase process, and carefully had my ring delivered in safe hands for his proposal! After proposing, my hubby and I also visited their showroom and selected our wedding bands for our special day.
I highly recommend sourcing your stone, setting, wedding bands and any other generous and unique gift of jewelry for that special someone! Always a phenomenal caliber of quality and service!
I highly recommend sourcing your stone, setting, wedding bands and any other generous and unique gift of jewelry for that special someone! Always a phenomenal caliber of quality and service!
