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Nelson Jewelry Remembering when.it was 1928 but it seems like only yesterday! Granddad, Ralph Nelson, purchased an existing jewelry store in Spencer, Iowa, and renamed it Nelson Jewelry. His vision was to carry on the Nelson tradition, walking in the footsteps of his Dad, Nels Nelson, who owned a jewelry store in Forest City.
Reviews (28)
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Zoe McManama
Jun 15, 2022
I can't say enough great things about the staff, service, and product quality of Nelson Jewelry! My fiance and I didn't really know what we were looking for in engagement rings or wedding bands and there was so much to choose from and consider, but the staff were so helpful and patient with us. Thank you so much - you made a potentially overwhelming experience a joy!
Katie Sires
Jun 05, 2022
After 20 years of living with my ho-hum generic wedding set, I broke my hand. My finger size changed which was the perfect opportunity to freshen my look! I really wanted a one of a kind, "all in one" wedding/mother's ring combo. After only a couple of emails, pictures and conversations, Nelson's went to work on my custom design. It's been almost 6 months since I had a ring on my finger and I am so pleased with the outcome.

It's totally unique and TOTALLY me. The design is perfect and integrates all my favorite things: hammered white gold, yellow gold bezel settings, 3 birthstones & my center diamond from my old set. Just happy, happy, happy :- Well done & Thank you!
C. Rutter
Apr 09, 2022
A great store to visit when shopping for beautiful jewelry! Staff is always very friendly & helpful! Great place to shop!
Susan Parriott
Mar 26, 2022
They custom designed a necklace for me then picked out several lovely options for chains. They made the process seamless and easy and I have a beautiful statement piece. Thank you!
Drip Okoboji
Jan 22, 2022
I upgraded my wedding band for our 25th wedding anniversary and it is absolutely stunning. Thank you Nelson Jewelry for giving me my dream ring!
Jane Campbell
Jan 15, 2022
While we now live in another state, I purposely wanted to have Nelson Jewelry assist with some re-sizing of several rings. I truly TRUST them with my precious pieces. Was VERY pleased with the interaction with staff members as we identified what should be completed with each piece. I knew they would offer fair and reasonable pricing. And, since I was concerned about Jewelry being placed in the mail, we identified the BEST way to send to me securely. What a JOY to open the package! THANK YOU to Tom and his team!
Tom Howe
Jan 10, 2022
Starting when Ralph Nelson went to work for my grandfather at Howe Brothers Jewelry, buying him out to form Nelson Jewelry, our family has always done business with Nelson Jewelry and have always had nothing but great service, wonderful selections, and friendly staff. I am happy to report that service continues to this day, almost 100 years later!@!
Robin Duhn
Dec 17, 2021
The sales and customer service are top notch! thank you Amamda!
Ann Straus
Dec 12, 2021
I had a black hills gold ring my mom wore and an onyx ring my dad wore. They combined them into a ring I will cherish forever! He just looked at them measured them and had an instant idea. Love my new ring!
Carol Fairchild Dayton
Dec 11, 2021
I lost a small diamond out of an almost 40 year old ring that was a gift from my late husband. They replaced the diamond and repaired the prongs for the others before I lost them. My ring looks brand new!
Leanne Sebastian
Dec 05, 2021
My experience at Nelson's Jewelry was amazing. Very happy with the customer service and their text message system was very convenient and responsive. To top it all off, my custom ring turned out better than I had dreamed. I couldn't be happier with my choice to use Nelson's Jewelry.
Julie Nemmers
Nov 01, 2021
I always enjoy going into Nelson Jewelry. Staff is so nice and knowledgeable. I highly recommend Nelson Jewelry
Lisa Baker
Oct 01, 2021
They called and let me know there was an engraving that might not be able to save. What the cost would be to laser it and said it might cost more if they had to tighten the stones. All this was done before they even started. So I recommend them for there service and thoughtfulness.
Aaron Gilson
Sep 06, 2021
I went in to get a watch battery changed and some links taken out of the band. They did it on the spot and were knowledgeable. I was very impressed with the competitive price and friendliness of the team.
Jocelyn Vicars
Jul 27, 2021
My fiance surprised me with the most stunning ring. Nelson's is truly the place to go. We will send all our friends & family here! Special shout out to Lauren for always being so kind and professional!
Meghan Sloma
Jul 26, 2021
Such a wonderful shopping experience! The selection and style of jewelry was amazing and the transparent pricing system makes shopping stress free. All of this combined with helpful staff make Nelson Jewelry an excellent choice for your jewelry purchases.
Linda Paulsen
Jun 16, 2021
Very friendly and professional. Had my rings "rejuvenated", and they were timely in getting the job done. The rings look amazing!
Phil Deffer
May 24, 2021
It is wonderful to have a jeweler of such incredible knowledge and talent in Spencer, Iowa. Tom always exceeds my expectations in quality and availability. He has gone out his way in the past to make my jewelry purchases seamless and professional. I won't go anywhere else.
Craig Newell
May 24, 2021
They did an awesome job restoring vintage watches for me! great job, reasonable cost, and very professional! thank you
Jo Winkowitsch
May 07, 2021
I bought Diamond earrings and liked them so much I went back for more. I received good help and wonderful products. It is a great place to shop!
Jenna Van Iperen
Apr 13, 2021
Every time I walk into Nelson Jewelry it's always a great experience! My fiance recently purchased my engagement ring from there and it's absolutely beautiful! They did a wonderful job helping him pick out the perfect ring for me!
Meg Geater
Dec 11, 2020
We live 4 hours away and absolutely love their service. They fixed my ring earlier than expected and they are so easy to work with. Highly recommend to anyone in the state of Iowa!
Carmie Hagedorn Miller
Dec 10, 2020
Beautiful jewelry, nice selection, And Mr Nelson is very kind has a lot of good ideas answers questions and is very patient.
Diane Bednarek Jorgensen
Sep 23, 2020
Very friendly staff and they were up front about repair cost before doing the repair. I really appreciate that!
Mary Wonder
Aug 29, 2020
Nice people got my ring fixed really fast and did a very nice job
Matt A.
Feb 24, 2017
This is a great place. It's deceptively small, with a ton of cool jewelry. The people there are super friendly, not pushy or pretentious, which is great for me. I really just want to see options and get recommendations, but not be pressured. Definitely a good jewelry store.
Bonnie D.
Jun 25, 2016
Nelson Jewelry is a fantastic fourth-generation jewelry store. They care a great deal about their reputation and it shows in their selection, prices and customer service. I have gotten several rings, including my engagement and wedding rings there. They have a wide selection of gift items as well. Every family should have their own personal local jeweler, and this would be a great choice if you don't have one yet.
Jarah A.
Aug 07, 2015
Stellar service! These guys know engagement and wedding rings (4th generation)! I got my beautiful ring from them, and they are the best with free cleanings so it always looks like the day I got it! They have an awesome selection of 'fun' jewelry too, beautiful pieces that won't break the bank.