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In addition to our selection of handmade jewelry we have grown to provide the largest selection of diamonds in the area. We have a generous collection of fine jewelry, and an extensive selection of various gem stones including beautiful local stones such as Maine Tourmaline and Amethyst. We offer unique contemporary pieces as well as estate and genuine heirloom jewelry.

We are coin dealers, and buy silver and gold. We are also a full service business wherein all creations, custom work and repairs, engraving and appraisals are done in house in North Conway and Conway, NH.
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After four years of college at the University of Maine I took a leap of faith with two other craft people and opened a small retail and studio work in the summer of 1969. I discovered a passion for creating jewelry and working with precious metals and gems. With little previous jewelry training, I began studying and experimenting with many techniques and styles always focusing on strength and flowing designs.
After 4 years at college, in the summer of 1969, we began our business known as North Country Fair Jewelers, located in the town of North Conway, New Hampshire. We were open for one week before we closed the doors and left to attend the Woodstock Festival. We came back with our goal to create and present the highest quality custom and handmade jewelry in an atmosphere of good fellowship and warm surroundings.
We offer the area's largest collection of antique and estate diamond and precious gem jewelry. We show major examples of Georgian, Victorian, Edwardian, Art Nouveau, Art Deco and Retro pieces. Our offerings include diamonds and other precious gem jewelry in platinum, gold and silver as well as coins, silver flatware and hollow ware, antique pocket watches and vintage wrist watches.
We purchase all forms of gold, silver and platinum including gold coins, dental gold, gold punches, jewelry in any condition, antique and high grade wristwatches and pocket watches, gold and silver coins, old coins dated prior to 1965 including silver dollars, half dollars, quarters and dimes. We pay premiums for diamonds, precious gems, antique and estate jewelry, rare and antique coins and paper money. We offer free estimates on all items and will be glad to examine and evaluate large collections of jewelry and silver pieces.
Reviews (12)
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Brenna Hughes
May 11, 2022
Huge selection and varieties of jewelry. Friendly people and great customer service!
Rick Merrill
Mar 18, 2022
Friendly staff, knowledgeable jewelers. Always a fresh selection. I very much enjoy visiting this hidden gem. I am local so I can stop by regularly. Coins, watches, antique jewelry and much more.
Gmasterjoe
Jan 18, 2022
I came here looking for rare coins. Found them but they were overpriced.
Steve Gallo
Dec 22, 2021
First time there Christmas Eve 2021, wanted to check out a few things for my daughter and was surprised. The place is jam-packed with every all varieties of jewelry. Found some very cool gifts for my daughter and the owner was very helpful and a great guy.
Adam Maglio
Oct 18, 2021
Can't say enough awesome things about this place u won't find a better shop in the Mt Washington area
Christina Zahn
Sep 03, 2021
Staff were super personable and helpful. Were able to rhodium plate a ring for me and put a new battery in my tough cookie of a watch in less than 20 minutes. And, as a bonus, you can bring your dog in!
Barbara Lynes
Aug 01, 2021
Ove this jewelry store. I have 2or 3 rings.always very accommodating. Sizing on premises.
Elle Majorana
Jun 14, 2021
The owners were extremely happy and very accommodating. They fixed my earring. I'm so happy. It's been broken for so long The nicest people, you can tell it is a definitely a family business and really know there stuff. Beautiful store. I'll definitely have more repairs done when visiting N CONWAY in the future. I'll definitely be buying a beautiful keepsake wen I return.

The inventory is fabulous and cannot wait to have some stones & metals jewelry designed for me & my family. Had to catch a plane so didn't have much time to look at everything. Thanx Emily for your pleasant attitude and aim to please with me. Such a happy place
Lashonda Anderson
Jun 13, 2021
Excellent selections! I found the perfect ring in there and my husband brought it for me at a great price! Happy anniversary to me! lol
Jackie Richard
Jul 19, 2020
I bought a gorgeous 3 stone diamond ring for my 10th wedding anniversary, and had an incredible experience with the staff at this jewelry store. I didn't feel pressured, I was thrilled with the service. I love my ring :
Ms. E.
Jan 28, 2020
Prompt, courteous service by knowledgeable, professional employees. Best prices in the area! Great selection of diamonds, heirloom and precious stone pieces. Many eye- popping Amethyst pieces are sure to please.
Sarina Meissel
Oct 25, 2019
My husband and I got married this past November in the White Mountains, and we needed wedding bands for the ceremony on super short notice - one day prior to be exact! Numerous locals recommended we visit North Country Fair Jewelers to find bands, and while their showroom selection was broad and filled with gorgeous rings, we were after a specific design.

The owners son in law consulted with us, then offered to design rings for us both that very afternoon! We grabbed lunch, then were able to pick up the rings a few hours later. They were exactly what we discussed, gorgeously textured with the wood effect that spoke to our adventurous souls, inscribed inside with the inscription desired. Not only were the rings fabulous, but each and every member of the staff was friendly, genuine, helpful and a pleasure to be around!

The next day, we brought in my engagement ring to be resized, and while the owners daughter was doing so she noticed a crack. She called in her husband who came in straight away (It was his day off!) and repaired the platinum band then and there. This team went above and beyond for us those 2 days - I cannot recommend them more. Excellent!