Americus Diamond

In 1981, a completely different kind of jewelry store came to Iowa. One where old-fashioned service was as important as the quality of the products sold. Where customers were educated, instead of pressured. An Iowa jewelry store that didn't believe in having sales where prices changed from one day to the next - but one where customers could count on getting the best price every day.

A business built on integrity, guaranteed quality, and a passion for fine jewelry. More than three decades later, that store - Americus Diamond - has grown to become one of Iowa's largest independently owned jewelry stores.