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Shapiro Diamonds
Custom is the New Classic
Shapiro Diamonds Private Diamond Showroom in Dallas
Discover a one-of-a-kind jewelry experience at Shapiro Diamonds, a private elevated diamond showroom in Dallas, Texas. Specializing in custom engagement rings, wedding bands, and fine diamond jewelry, we offer a luxurious, personalized alternative to traditional retail jewelry stores.

Guests are invited to enjoy a discreet, concierge-level consultation where they can view GIA-certified loose diamonds and collaborate directly with expert jewelers to design a completely custom piece. Whether you're celebrating a milestone, planning a proposal, or upgrading your diamond, Shapiro Diamonds delivers unmatched craftsmanship and service in a comfortable, non-retail setting.

Located just north of downtown Dallas, our private, elevated showroom is ideal for clients seeking quality, value, and exclusivity. Known for our deep diamond expertise, honest guidance, and unforgettable customer service, Shapiro Diamonds is one of the most trusted names in the Dallas jewelry community.
Served areas
  • Dallas, Fort Worth, Highland Park, University Park, Preston Hollow, Plano, Frisco, Prosper, Celina, Allen, McKinney, The Colony, Castle Hills, Southlake, Westlake, Colleyville, Keller, Trophy Club, Roanoke, Coppell, Las Colinas, Irving, Lakewood, Richardson, North Dallas, White Rock Lake, Bluffview, Addison Circle, Texas, Oklahoma, Louisiana
Business details
  • Year established: 2003
  • Employees: 4
  • Licensed
  • Insured
Highlights and features
  • Custom Engagement Rings
  • Diamond Rings
  • Wedding Bands
  • Diamond Upgrades
  • Engagement Ring Design
  • Jewelry Redesign
  • Jewelry Repair
  • Jewelry Appraisals
  • Loose Diamonds
  • Sell Your Diamonds
  • Lab Grown Diamonds
  • Fancy Colored Diamonds
  • Anniversary & Eternity Ring Design
  • Jewelry CAD & Wax Model Design
  • Bridal Jewelry Design
  • Precious Gemstone
  • Luxury Fine Watches
Payment methods
  • Cash, Checks, Debit cards, Credit cards, Mobile payments, Bank transfers, Financing available
Services
Engagement Rings At Shapiro Diamonds, we take pride in crafting custom engagement rings that are as unique as each couples love story. Our clients collaborate directly with expert designers to create a ring tailored to their vision, style, and story. Every detail is meticulously planned and executed, ensuring the highest level of craftsmanship and exclusivity in each piece.
Wholesale Diamonds At Shapiro Diamonds, we take pride in offering wholesale loose diamonds directly to private clients, couples, and investors at prices traditionally reserved for industry professionals. By working exclusively with trusted international cutters and bypassing intermediaries, we deliver GIA-certified stones of exceptional quality at a fraction of retail cost. Our clients benefit from personalized service, superior value, and a truly distinctive experience.
Reviews (26)
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Tait Cruse
Jun 27, 2025
extremely pleased with the craftsmanship quality the whole process. I would not go anywhere else after buying jewelry for over 30 years. This is the place to go to. Lance is the best.
Joshua Bedran
Jun 12, 2025
Lance Shapiro helped me with my engagement ring 2 years ago and now hes knocked it out of the park again with our wedding rings. He worked with my budget as a college student and delivered a stunning ring. I truly cannot thank you enough!
Payton Goodwin
Jun 07, 2025
Shapiro Diamonds has been an absolutely amazing experience for our family. Lance took my ideas and brought them to life with precision and beautiful craftsmanship. His timing was perfect as he had promised, and the entire process was effortless. Im incredibly excited for the future of the ring we designed together, and we look forward to working with Shapiro Diamonds again in the future.
Lisa Kim
Apr 29, 2025
We have tried multiple stores both in person amd online and i just couldnt find the right design and we decided to design my own. I came to find out about Shapiro Diamonds work on YouTube by chance and found out it's located in Dallas! Thought it was a faith! And it was! He understood exactly what I sketched and what I was going for and was able to make the ring that I envisioned in my head exactly how I wanted!
Morgan Mac
Apr 09, 2025
My husband and I could not be more pleased with Shapiro Diamonds! Lance is easy to work with, professional and an artist! He continues to make my jewelry ideas come to life and the result is always better than I could have imagined. We have recommended Shapiro Diamonds to many of our friends and family and they have been more than happy with their pieces as well! You will not be disappointed when working with Lance!!
Marci Donovitz
Apr 02, 2025
I have trusted Shapiro Diamonds for 20 years. Lance is very knowledgeable, trustworthy and a jem to work with on such an important and valuable investment.
Nicholas Nielsen
Mar 12, 2025
Lance has been a fantastic resource for all of our jewelry needs. Cant recommend enough!
Stacy Fink
Jan 13, 2025
I met Lance in 2011 when I lost my wedding ring. I was extremely frustrated in my search to replace my ring with other jewelers that didn't listen and couldn't provide the quality of what I wanted. Lance worked tirelessly finding the perfect diamond and setting for my ring and it is stunningly beautiful. He fought with my insurance company to ensure that I found the perfect diamond despite their efforts to make me choose something cheaper and with less quality.
We have worked with Lance many times over the last 13 years and have never been disappointed in the quality and workmanship of the pieces we have purchased. Lance is informative, knowledgeable, honest and not pushy (admirable qualities in todays society). We feel he has become a personal friend that we trust without a doubt.
I am currently anxiously awaiting a new diamond necklace and my refurbished wedding rings. We will always be loyal customers and highly recommend Lance to anyone looking for an amazing experience when purchasing diamond jewelry.
Ryan D. Hurtado
Jan 13, 2025
Lance was able to provide my wife with the ring of her dreams. Great diamond options great design insight and understood us in order to help with the right ideas and finish. Provided renderings in the interim and cannot recommend Lance enough to anyone looking for an amazing piece of jewelry!
Pam Parma Kelly
Jan 07, 2025
Lance and team helped with my wedding ring and resetting it- they were so amazing. They were very responsive, made great suggestions, and gave me a ring that exceeded my expectation. I trust them and will use them for all my jewelry.
Jason Werner
Jan 04, 2025
I had a spectacular experience with Shapiro Diamonds from end to end. Expertise of Lance and Kendra helped narrow down an amazing gift for my wife who was floored upon receipt of her necklace. I would recommend them in a heart beat and look forward to the next opportunity to create a memory with a piece from their collections.
Nico LaPuma
Dec 30, 2024
Master class. Lance is very easy to work with and created an amazing one of a kind diamond ring for my now fianc. Prices are fair - would definitely use them again for future custom jewelry and highly recommend!!
Austin Norville
Dec 26, 2024
This was such a perfect experience, especially going into something as important as buying an engagement ring.

I just moved to Dallas and needed to find a jeweler to make me a custom wedding ring. Of all the places I researched I found nothing but great things when looking at Shapiro Diamonds.

Lance did an AMAZING job with the set and design I showed him. He did the ring 110% of what I imagined it to be and the process was simple and easy. Lance took great care of me and made sure I got the deal done at my budgeted price.

Thank you Lance and I highly recommend coming here!

Austin
Jared Perlmutter
Dec 11, 2024
My now-fiancee and I had the best experience designing a ring with Shapiro Diamonds. The entire process was so smooth, and Lance was awesome to work with! I picked up an engagement ring even more beautiful than we had envisioned. I would highly recommend Shapiro Diamonds for any custom jewelry needs, and were looking forward to working with him again!
Myles Norfolk
Oct 31, 2024
Lance is awesome! Since I started working with him, hes been incredibly helpful and always willing to take the time to make sure we come up with the perfect design. Hes honest, gives great design advice, and my wife and I always leave happy. Lance will always be the jeweler I go to!
Erga David
Oct 13, 2024
Shapiro Diamonds is the only place Ill be going to for jewelry. Between the beautiful designs they offer and undivided attention Lance gives you during your meeting, you cant beat it. Never again will I go to another jewelry store to fight for a sales person to give me minimal effort and details on the product Im looking to buy.
Shapiro Diamonds are the best in the business, hands down.
John Thompson
Oct 10, 2024
Lance and Kendra are truly exceptional! Their inspired custom jewelry focuses on expressing their clients personalitywhether its a ring, a bracelet, a pendant, or earrings, get ready for endless compliments, even from random strangers. Their dedication goes beyond craftsmanship; they excel at sourcing specialty items. If youre seeking a rare watch, they will find it; if it does not exist, they will work to get it built. Recently, when my watch was due for service, their watch repairer returned it fully serviced and like new in a fraction of the time and at a fraction of the cost of the manufacturers service process. In the end, Lance and Kendra value relationshipsyou will never be a mere customer.
Calum Kuhn
Jul 22, 2024
Lance Shapiro at Shapiro Diamonds is an absolute gem in the world of jewelry. After extensive research and frustrating experiences with both local and chain jewelers, I was incredibly fortunate to find Lance. While other companies push stones that are nothing special, Lance stood out by genuinely listening to my well-researched goals and providing expert guidance without any pressure.

Lance's professionalism and honesty made the process smooth and enjoyable. He went above and beyond to source the perfect diamond that fits my specifications, creating an engagement ring that is nothing short of stunning. His deep knowledge and attention to detail in both diamond selection and setting design were invaluable, resulting in a truly unique and beautiful piece.

The design process was seamless. Lance took my ideas and inspirations and transformed them into a masterpiece, offering valuable insights that elevated the final design. From 3D prints to the actual casting, he ensured every stage met the highest standards.

Beyond his exceptional craftsmanship, Lance is a wonderful personkind, personable, and detail-oriented. I highly recommend Shapiro Diamonds to anyone looking for an honest, expert jeweler who truly cares about making your vision a reality. Thank you, Lance, for creating the perfect ring and making this experience so special!
Lucas Bassoli
Mar 02, 2024
Lance was everything that my girlfriend and I were looking for. His custom jewelry work is phenomenal, and he was beyond amazing to work with! We gave him a couple screenshots of rings we liked, and the exact diamond type/quality we wanted, and he overdelivered in our budget. From selecting a diamond and seeing it in person, to the computer rendering, to the 3D printed model, and the finished product, I couldnt be happier to have found Lance. Well 100% be working with Lance for our custom wedding bands, and any other custom jewelry. Paige and I appreciate you and your work so much!
Lena Stefani
Dec 28, 2023
I came to Lance frantically a month before my wedding because I was leaving in a week to the destination for my wedding, still had no wedding band and hated my engagement setting. He contacted me right away and had me come in. He was very clearly an expert in terms of understanding the aesthetic I was going for, knowing the balance between stone sizes for the two rings, and getting the ring made. He completely redid my engagement ring and created a wedding band in less than a week - nothing short of miraculous. They look so beautiful and everytime I look at them I'm so glad I went to Shapiro. Thank you so much Lance!
Tyler Powell
Jun 22, 2023
Lance and Kendra have a true family focused business that puts the upmost priority on customer satisfaction. After many family and friends that had received their special engagement ring from Shapiro Diamonds I knew that there was no other place for me to go. From the beginning, Lance prioritized what I was looking for and ensured to provide the exact style, size and cost for what I asked from day 1. Thank you so much for all you helped with customizing my Fiance's perfect engagement ring!
Matt Bullard
Jun 11, 2023
I began my experience with Lance and Kendra Shapiro 15 years ago when Lance custom designed my wife's engagement ring, and wedding band. For our 15th anniversary, we decided to have Shapiro diamonds completely re-make her rings and add an anniversary band. Lance/Kendra and team are consummate professionals, their communication is top notch, and the value they provide goes well beyond physical diamonds and precious metals. The engagement ring, wedding ring, and anniversary ring set that they hand crafted is absolutely stunning, and something we will cherish for a lifetime!
Nick Crain
Jun 01, 2022
Shapiro Diamonds made my proposal process so much easier. During a stressful time trying to find the perfect ring, they were extremely helpful and actually cared about my engagement. They were able to get exactly what I needed in a timely manner and for a great price! Ill be recommending Shapiro Diamonds to everyone I know thats looking to buy. 10/10 experience - couldnt have been better!
Brad Parker
Mar 31, 2022
Lance is a true master of his trade. He has designed multiple pieces of jewelry for me and I have NEVER been disappointed. The quality of his stones and his work is second to none. Even if you dont want a custom piece he can find what you want from rings to watches. Even more impressive is his commitment to customer satisfaction. If you are not 100% pleased, he will either make it right or refund your money. If you are looking for stunning jewelry, you owe it to yourself to at least talk to Lance. You wont be disappointed!
Nick Russell
Jun 19, 2020
Shapiro is the best! Lance creates a one of a kind true personal customer experience that is like having a conversation with a friend. I have made several purchases with Shapiro over the years and they are my "go to" for jewelry. Not only will you get the most stunning pieces for reasonable prices, you will start a relationship with a great business that stands behind their products and consistently delivers the highest quality in the market. Look no further for your jewelry buying needs, contact Shapiro and they will take exceptional care of you.
Rachel Dragoo
Mar 05, 2018
Shapiro Diamonds provides exceptional service and ongoing support!

I took an idea and a picture to Lance in the summer of 2013 to customize a wedding ring for my soon-to-be fiancee. He not only went above and beyond in creating a truly unique piece, but did it within the budget originally set. Lance provides tremendous knowledge and true patience throughout the design process. I had also waited too long to order the ring, so Lance let me have the center stone in a solitaire setting just so I had something for our engagement trip!

He continues to this day provide outstanding customer service. . . Just today, I picked up my wife's ring after a baguette had slipped through wear and tear. His Team fixed the ring, tightened everything up and it looks as beautiful as the day I picked it up four years ago.

I would strongly suggest to set up a time to visit Lance and Shapiro Diamonds for your next special piece of jewelry no matter the budget. You won't forget the experience!